As part of brand integration in the series, each story showcases army heroes cracking various defense entrance exams like National Defense Academy (NDA), and Services Selection Board (SSB), with the training and mentorship that Unacademy provides through its educators on board

BuzzInContent caught up with Sonal Mishra, AVP, Marketing at Unacademy, to talk about the thought behind creating a music-led content IP

Premiered on March 15, the series garnered 38.4 million viewership with episode 2 and 3 trending at #1 on YouTube for two days. Unacademy's user journey is shown through Lata, a NEET-UG aspirant who, with the help of Nishant, is introduced to the app. The app's new features like live polls and gamified quizzes have been seamlessly woven into the narrative

This week, Hamsini Shivakumar, Founder, Leapfrog strategy Consulting, analyses whether the BuzzInContent Gold winner Unacademy's ‘Let's Crack It!' and Silver winner upGrad's ‘Aage Ki Soch' live up to the categorisation of branded content and if they stand apart from the adjacent field of advertising

BuzzInContent.com caught up with Shroff, Vice-President, Marketing, Unacademy, to talk about the scope of branded content on the audio-streaming apps and podcasts

Recently, Pocket Aces launched a web series ‘Operation MBBS' on its long-form storytelling channel Dice Media in collaboration with Unacademy. The brand's messaging ‘Let's Crack It' has been integrated throughout the series, and is shown as the enabler using which one of the protagonists cracks the NEET exam

Set to launch on April 16, 2019, the black and white series seamlessly and naturally integrates the various Unacademy offerings into the narrative

The campaign lauds the life lessons which everyone learns from their first teaching institute - mothers

In today's BuzzInContent's weekly section ‘Content & Culture', Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the edtech major is leaving no stone unturned when it comes to branded content. The brand has created content ranging from long-term content IPs to web series, from music to chat shows and others

Premiering on August 13, the show will be aired every Friday at 7pm on MTV. The aim is to build newer touchpoints and strengthen the brand's resonance with target audiences

The edtech brand drives a message with the film that failures must be looked as stepping stones to success. The campaign is conceived by Lowe Lintas Bangalore

The series created by Gaana's branded content division, Gaana Studios, targets students preparing for entrance exams. The show will feature people like Euphoria's Palash Sen and TVF's Creative Head Biswapati Sarkar

The programme begins this month with the first edition featuring legendary cricketers Sachin Tendulkar, Brian Lara, Bret Lee, Jonty Rhodes and Muttiah Muralidharan

The five-episode series will be released on Dice Media's Facebook and YouTube channels every Saturday, starting February 22

Culture Machine's channel Being Indian has produced a video titled ‘Every Student In A Coaching Class' for the Bangalore-based online learning platform

TVF's branded content Kota Factory for Unacademy has topped the list. The other web series that found place in IMDb's top 10 list include Tripling done for Drivezy, Humorously Yours and Flames

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on effective product placement in movies or TV shows

Shah was previously associated with Fork Media as the Regional Head (West) - Sales. Before this, Thapar was the Head, Video Business (International Sport) at Sportskeeda