The Founder, Leapfrog Strategy Consulting, says there is almost a white space when it comes to branded content which furthers the cause of eco-friendly, cruelty-free, sustainable and zero waste consumption in India. Unilever's entry into this space – even if at a global level – is a sign of a growing clientele for such products

As per the report, eight in ten (83%) people think TikTok and Instagram are good places to get advice about how to live sustainably

The Unilever ice-cream brand has joined hands with Terribly Tiny Tales to promote its new variant ‘Chokissimo' in Butterflies 2, a season of sparkling stories

At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses

RoI is the big question when a brand embarks on any marketing initiative and the fact that HUL's Brooke Bond Red Label has come back for a second edition of 6-Pack Band featuring six differently abled teens is probably proof enough that content marketing does bring value to the brand. Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever, explains what the video did for the brand

This Global Handwashing Day, Lifebuoy brought together Education Ministry officials, handwashing ambassador Kajol and Chairman and MD of Hindustan Unilever Sanjiv Mehta to launch a specially curated alphabet book by Ruskin Bond

The brand and Bobble AI's collaboration is facilitated by Mindshare. As part of the brand integration, the auto-suggest feature found in Bobble AI's keyboards pushes the brand's positioning of #StopTheBeautyTest and gives users the option to refrain from using words and comments that might negatively impact a woman's self-esteem

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about a number of Indian campaigns being rewarded at the International Festival of Creativity for their advocacy of cultural and behavioural change

Providing key lessons for marketers, "Brand-building at the speed of culture: The role of online video in Asia" is a new white paper released by Warc in partnership with YouTube, which looks at how brands can leverage culture to amplify their role in the online video landscape

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how Britannia Marie Gold's My Start-Up campaign is not just at the psychological level – where the audience watches a feel-good film about a homemaker-turned-entrepreneur and comes away feeling inspired. It has also tried to change the ground reality for every homemaker who may have never had the opportunity to pursue her interest/passion as a business before

The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led Live commerce, as the company looks to transform the mobile shopping experience for consumers globally

The founder of Leapfrog Strategy Consulting writes about the similarities and differences between the purpose-driven branded content created by non-profit organisations and commercial brands

Pocket Aces will utilise the capital raised to scale the current content output and invest further in new content formats and distribution channels

Speaking at BuzzInContent Conversations, experts from diverse fields discuss how brands need to find ways of making troll-proof content

Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

In this week's semiotic analysis, Hamsini Shivakumar analyses the brand's music video created with rapper Dee MC. She says the brand hasn't found its own voice through the video or evolved the visual and verbal signs of progressiveness, but it has simply adopted the formula learnt from culture to tick the right boxes for the anti-colourist crowd

The campaign aims to highlight the business impact of influencer marketing

In the first phase of the campaign, OYO released a digital film on Road Trippin, as a kickstarter to a full-fledged Vlog series, scheduled to be aired on History TV18 from August 28, 2020