Devraj Sanyal of Universal Music tells BuzzInContent.com how the label aims to host a music festival on the back of this project by end of 2019 and that they are targeting a larger market by being language-agnostic
By Akanksha Nagar | April 04, 2019The anthem in association with Universal Music Group and Brands (UMGB) has been composed and sung by Vishal Mishra and written by lyricist Manoj Muntashir
By BuzzInContent Bureau | July 13, 2020The initiative is part of ‘The Dharavi Project', a hip-hop afterschool backed by Qyuki Digital and Universal Music
By BuzzInContent Bureau | December 03, 2018Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic
By Akanksha Nagar | November 26, 2020The contest, activated during the lockdown, aims at giving independent artists a song and music video release opportunity on the platform in English, Hindi-Solo, Hindi-Group, Regional and Hip Hop
By BuzzInContent Bureau | September 02, 2020The Sterling Reserve Music Project is an enabler platform for independent music and is language and genre-agnostic. The latest song has been done in collaboration with vocalist RS Chauhan, mentored by rapper Ikka and produced by music producer Rishi Rich
By BuzzInContent Bureau | April 23, 2019The brand launches #YoungAndResponsible campaign, partnering with singers Arjun Kanungo and Jonita Gandhi. The artists create ‘Sar Utha Ke Jiyo', a song that captures the brand's essence and positions youth as responsible and focused
By BuzzInContent Bureau | November 19, 2018