In an interaction with BuzzInContent.com, Shah spoke at length about Prodigious's style of functioning, its growth plan and his point of view on the branded content space shaping up in India
By Akansha Srivastava | April 19, 2022The Groupe consolidates its content production arm under Shah. The Groupe also elevates Akshay Multani to Executive Producer, Prodigious and appoints Deepak Bulchandani as Head of Brand Partnerships at Content Factory
By BuzzInContent Bureau | August 31, 2021With the ‘Supershoots' model, the producer becomes a part of the content planning process alongside the creative team, driving agility and ensuring a more efficient and value-added production strategy
By BuzzInContent Bureau | October 03, 2022This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing
By Akansha Srivastava | June 07, 2022The media agencies' content heads share tips on hiring people for content teams
By Akansha Srivastava | May 31, 2022The Indian counterparts of Wavemaker, IPG, Omnicom Media Group, Publicis Group, Mindshare and Havas are amping up their content arms to be on top of the game in order to help brands make the most of the content boom
By Akansha Srivastava | May 24, 2022The film has been conceptualised and created by BBDO India
By BuzzInContent Bureau | May 17, 2022The campaign created by BBDO India, asks the question, “If men can share the load equally with other men, why are they not doing it with their wives?”
By BuzzInContent Bureau | February 14, 2022This campaign conceptualised by Leo Burnett Orchard sends the powerful message that recognising the LGBTQ+ community does not necessarily equate to true acceptance
By BuzzInContent Bureau | June 29, 2021