The initiative aims to help creators such as digital-first artists, musicians, fashion designers, and filmmakers accelerate their small businesses through non-fungible tokens

It is rare for an influencer to bear their vulnerabilities to their audience and it is exactly this attribute of Kapila that makes the post more relatable. The video stands out for its authenticity and relatability

His last stint at Leo Burnett as Executive Creative Director - Digital has seen him work with brands like Meta, Jeep, Visa, Ensure, Nerolac, KTM and PhonePe

Finance creator Twinkle Jain emphasised that some creators may have given out questionable financial advice in the recent past. In such cases, it's essential for the audience to assess the authenticity of the creator

In the rut of latching on to trending videos, content creators and brands must not sideline their voice and create content for which the audience loves them

Drawing on the themes of unity and patriotism, numerous brands have embraced the Independence Day spirit with content that celebrates India's cultural richness and diversity. These campaigns also delve into the various interpretations of freedom among different individuals

The digital-first campaign, ‘India's Sleepiest Page', continues the brand's commitment to helping India sleep better

The couple content creators Pushppal Singh Bhatia and Ravneet Kaur are founders of ‘That Couple Though'. In this authored article, they write about things that content creators must keep in mind before considering influencer marketing as the most important source of income

From glitches to platforms shutting down or their focus changing rapidly, experts weigh in upon why it is not safe for content creators to rely on just one platform

While the genre has an important role to play in the lives of the youth of the industry, does it always stand true to the brand identity of all those using it today?

The online ticket-booking platform's latest Father's Day campaign aimed at encouraging viewers to share memories with their fathers

This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at the recently concluded awards show

Many companies have launched their creator education program to fuel their growth and use it effectively in their business

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that by taking to formats such as rap songs or stand up comedy, pharmaceutical brands are perhaps attempting to channelise positivity back into suffering

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries

Shivani Kamdar, Associate Creative Director, SoCheers, shares how one can up their game when it comes to engaging with the generation Z

Shivaji Dasgupta, the Founder of INEXGRO Brand Advisory, writes about clagency, the agency embedded in the client organisation, where presence is not judged by physicality but by impact and influence