In a free-flowing interview, Vishwanath Shetty, VP, Sales and Brand Solutions, Pocket Aces, talks about the need for a third-party uniform body in the content space, how he handles difficult situations with clients and the traits of a good branded content solution salesperson

Prior to joining toothsi, Shetty was Vice-President, Head of Sales and Brand Solutions at Pocket Aces, where he played a key role in building and growing its business and advertising partnerships team

Shetty will serve his last day in the company on January 21, 2022

On Day-2 of BuzzInContent Conversations 2021, Myntra's Achint Setia, Perfetti's Shankar Iyer, Innocean's Shiveshwar Raj Singh, Viacom18's Vivek Mohan Sharma and Vishwanath Shetty of Pocket Aces discussed the art of sustaining “big-ticket” content IPs in the “long-run”

For the recently launched e-sports based web-series, Dice Media for the first time has on-boarded two title sponsors- Lenovo and Loco for around 5 crores. Amit Doshi, Chief Marketing Officer, Lenovo India and Vishwanath Shetty, Vice President of Sales and Brand Solutions, Pocket Aces, talk about how gamers are difficult to reach through traditional advertising media or paid ads, and branded content is the right strategy

The annual event will begin on December 14 and will be streamed live for three days across BestMediaInfo and BuzzInContent platforms

With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021

This season will feature Arjun Kapoor, Tahira Kashyap, Pratik Gandhi and Rohan Joshi cooking their gourmet creations and pairing them with highballs in each episode

Ashwin Suresh and Anirudh Pandita, Founders of Pocket Aces, will continue to remain shareholders and members of the Board of Directors of the Company, while running Loco, the game streaming platform incubated at Pocket Aces, which was recently spun-off into a separate entity

Selling branded content is a lot different from selling regular ad inventories. BuzzInContent caught up with biggies in the branded content space, who shared their expertise on how to make a mark on the client and crack deals

Each webisode contains musings of everyday instances and dilemmas women face in the pursuit of following their heart

The series provides a dream room makeover to two celebrity couples, Abhishek Banerjee and Tina Noronha; Mohit Sehgal and Sanaya Irani and one contest winner, Florence Saldanha and husband Shailesh

Season 4 captures the essence of what it's like to be set up for an arranged marriage in 2021 with the new Cadbury Silk Mousse acting as a catalyst between the characters. Season 5 integrates the Cadbury Silk Heart Pop in a heart-warming narrative that touches upon the sensitive topic of acceptance of specially-abled people finding love despite their challenges

This is the brand's first branded content partnership

This marks Amazon.in's first online association with any digital storyteller. The web series integrates the messaging of all the three brands in the storyline. Amazon.in is the presenting sponsor. The series has been powered by Butterfly Ayurveda. Pipa • Bella is the associate sponsor

The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week