BuzzInContent Awards to be held on December 17, 2021

Vivo

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Vivo #PassTheSwag is part of the Vivo Super Time project which also consists of music themed activities like the Vivo Super DJ Show at all the matches, and Vivo Super Time during the Official Song Performance at the Final Match Show. Vivo Super Time is part of the brand's global World Cup campaign, ‘My time, My FIFA World Cup'

By BuzzInContent Bureau | June 13, 2018
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Vajpai will use the newly launched X60series to capture his dangerous journey that starts in the last week of April

By BuzzInContent Bureau | April 09, 2021
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While the campaigns have been launched around the same time to promote the video quality features of the phones, each film has a completely different insight, execution and treatment

By BuzzInContent Bureau | February 18, 2021
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The video campaign #SmileWalaDiya has a contest where people will be encouraged to share how they will delight their friends this Diwali. The film has been co-produced by Schbang Motion Pictures and Happy Monk

By BuzzInContent Bureau | November 11, 2020
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In a media value pegged between Rs 30-40 lakh, the brand was able to garner 29 million-plus reach through influencer marketing for the launch of the phone

By BuzzInContent Bureau | October 12, 2020
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Besides the unboxing, viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in the show get revealed

By BuzzInContent Bureau | December 05, 2019
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Inside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the PowerPlay League. In the series, Too Yumm! is one of the sponsors of the PowerPlay League and Mumbai Mavericks Captain, Vayu Raghavan, is seen enjoying the snack

By BuzzInContent Bureau | December 16, 2019
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting analyse pieces of branded content from Kay Beauty, Nykaa, Mamaearth among others to find out the latest symbols associated with beauty

By Hamsini Shivakumar | October 25, 2021
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The anthem launched earlier this month on World Suicide Prevention Day has reached over 16 million people in just two weeks

By BuzzInContent Bureau | September 24, 2021
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Popular among the young, digitally savvy cricket fans, these comedians and artists will present Live cricket action in a fun, engaging and relatable manner for IPL fans

By BuzzInContent Bureau | September 20, 2021
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Ali will primarily be focusing on the growth and sustenance of the creative division, while also working closely with the teams of Slow Products and Slow Experiences on their content initiatives

By BuzzInContent Bureau | August 02, 2021
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To connect with consumers on a human level, brands often support causes and launch interesting content around these topics. Experts, however, warn that being a keyboard warrior to tackle real-life problems is an escape route for brands. They explain why a brand's narrative ought to be demonstrated by its actions

By Akanksha Nagar | May 18, 2021
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With lyrics in eight languages, the anthem is sung by local talent. The video is shot across all eight cities that represent each team taking part in IPL 2021

By BuzzInContent Bureau | April 08, 2021
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The insurance company collaborated with poet and caregiver Priya Malik for a poignant tribute, ‘NayaNazariya', to shed light on the selfless devotion of caregivers everywhere

By BuzzInContent Bureau | February 05, 2021
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The campaign has a call to action, inviting Instagram users to participate in a contest, which gets Alpenliebe more visibility on the platform

By BuzzInContent Bureau | December 28, 2020
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The campaign has been augmented with MTV and Saregama on board as media partners

By BuzzInContent Bureau | December 16, 2020
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Kyle Fernandes, CEO, Meme Chat App, weighs in the pros and cons of memes becoming a medium for news

By BuzzInContent Bureau | November 25, 2020
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting writes that hybrid format tends to mix up characteristics from ads and content, as per the perceived requirement and it makes more sense to the marketer who feels concerned about the ROI on a pure branded content film and sees this as a way to continue the product sell while making it less interruptive

By Hamsini Shivakumar | November 13, 2020
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