Recent industry reports suggest up to 73% consumers are finding influencers vain and don't trust products they promote. While influencer marketing agencies negate the claims, they agree this should act as a wake-up call for the medium to focus more on creativity and not make content look like ads. They suggest ways to sustain influencer marketing in the long run
By Akanksha Nagar | September 14, 2021From anthems to films and short-form social media content, here's how brands like Noise, ZzzzQuil and Duroflex celebrated World Sleep Day
By BuzzInContent Bureau | March 21, 2023Anjali Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, writes about how moment marketing is about evaluating crucial in-ways for unique and fascinating moves that provide entertainment value and brand glory
By BuzzInContent Bureau | March 04, 2022Earning consumer trust through content requires it to be timely, agile, easily accessible and honest. Listed below are a few points that can help marketers in their content marketing journey in 2022 and beyond
By Akansha Srivastava | January 11, 2022Content marketing professionals discuss the importance of creating helpful content, challenges associated with it and finding the balance between human-interest storytelling and practical solutions-based content for consumers
By Akansha Srivastava | June 08, 2021