BuzzInContent Awards 2020

Wavemaker

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In an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic

By Akanksha Nagar | May 14, 2020
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In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

By BuzzInContent Bureau | January 23, 2020
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Based in Mumbai, Kanabar will report to Jigar Rambhia, National Director at Wavemaker

By BuzzInContent Bureau | May 22, 2019
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As content marketing moves from the fringes of media plans to acquire more significant space, agencies are deploying futuristic research techniques to measure its impact. Wavemaker's South Asia CEO Kartik Sharma talks to BuzzInContent.com about content marketing, its impact and the future

By BuzzInContent Bureau | November 12, 2018
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Prior to joining Wavemaker, Nagarajan led the content practice for GroupM. He will work closely with Kartik Sharma to build and integrate content, creative and technology services. In the new alignment, Quasar, the creative and technology agency, will report to him

By BuzzInContent Bureau | August 10, 2018
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The show will weave conversations on the coming together of the Indian cinema from December 19, 8:30 pm, on Zee Café. The property will also air on the same day at 11 pm on &Pictures and stream on Zee5

By BuzzInContent Bureau | December 17, 2020
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The campaign #KhusbhooApnepanKi has garnered more than five lakh impressions, over two lakhs views and an engagement of around 500+people in Delhi, within a week

By BuzzInContent Bureau | October 26, 2020
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Under the initiative, all RJs came together and shared their childhood golden moments, where they hesitated to drink Haldi milk

By BuzzInContent Bureau | July 15, 2020
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BuzzInContent.com caught up with the agency and brand to talk about the idea and the execution of the content initiative that has crossed 30,000 and three lakh views on Facebook and Instagram, respectively

By Shradha Mishra | April 27, 2020
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Hosted by Bollywood star Kunal Kapoor, the show, to be aired on Times Now and ET Now, is a five-part exploration series focusing on the lesser-known facets of Scotland

By BuzzInContent Bureau | March 13, 2020
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Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle

By BuzzInContent Bureau | December 12, 2019
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The channel's radio jockeys across 30 cities in India took the task to #ExploreTheNight using the phone's night mode feature and posting a series of live videos on Facebook Live and photos on social media. The campaign has seen an engagement of more than 6.8 million

By BuzzInContent Bureau | October 29, 2019
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First-ever web series by the brand as part of its ‘Real is Rare' campaign

By BuzzInContent Bureau | October 24, 2019
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The agency won the mandate in a multi-agency pitch and has been the AOR since 2017

By BuzzInContent Bureau | February 06, 2019
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In an interview with BuzzInContent.com, the Chief Content Officer of the agency talks about the growth of podcasts as a medium for brands to do content, OTT becoming an important platform for the brands to develop IPs and the role of digital agencies in catalysing the brands' content strategies

By Akansha Srivastava | January 22, 2019
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He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

By BuzzInContent Bureau | August 21, 2018
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Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

By BuzzInContent Bureau | February 19, 2018
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This partnership was created by Wavemaker. While exploring the locales of Rajasthan, the duo created unique content with videos and posts, blending key features of the bikes as they shared their tales and stories

By BuzzInContent Bureau | October 01, 2020
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