Call for entries open for BuzzInContent Awards 2020 Enter Now

Wavemaker

Premium
Image

In an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic

By Akanksha Nagar | May 14, 2020
Premium
Image

In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

By BuzzInContent Bureau | January 23, 2020
Premium
Image

Based in Mumbai, Kanabar will report to Jigar Rambhia, National Director at Wavemaker

By BuzzInContent Bureau | May 22, 2019
Premium
Image

As content marketing moves from the fringes of media plans to acquire more significant space, agencies are deploying futuristic research techniques to measure its impact. Wavemaker's South Asia CEO Kartik Sharma talks to BuzzInContent.com about content marketing, its impact and the future

By BuzzInContent Bureau | November 12, 2018
Premium
Image

Prior to joining Wavemaker, Nagarajan led the content practice for GroupM. He will work closely with Kartik Sharma to build and integrate content, creative and technology services. In the new alignment, Quasar, the creative and technology agency, will report to him

By BuzzInContent Bureau | August 10, 2018
Premium
Image

Under the initiative, all RJs came together and shared their childhood golden moments, where they hesitated to drink Haldi milk

By BuzzInContent Bureau | July 15, 2020
Premium
Image

BuzzInContent.com caught up with the agency and brand to talk about the idea and the execution of the content initiative that has crossed 30,000 and three lakh views on Facebook and Instagram, respectively

By Shradha Mishra | April 27, 2020
Premium
Image

Hosted by Bollywood star Kunal Kapoor, the show, to be aired on Times Now and ET Now, is a five-part exploration series focusing on the lesser-known facets of Scotland

By BuzzInContent Bureau | March 13, 2020
Premium
Image

Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle

By BuzzInContent Bureau | December 12, 2019
Premium
Image

The channel's radio jockeys across 30 cities in India took the task to #ExploreTheNight using the phone's night mode feature and posting a series of live videos on Facebook Live and photos on social media. The campaign has seen an engagement of more than 6.8 million

By BuzzInContent Bureau | October 29, 2019
Premium
Image

First-ever web series by the brand as part of its ‘Real is Rare' campaign

By BuzzInContent Bureau | October 24, 2019
Premium
Image

The agency won the mandate in a multi-agency pitch and has been the AOR since 2017

By BuzzInContent Bureau | February 06, 2019
Premium
Image

In an interview with BuzzInContent.com, the Chief Content Officer of the agency talks about the growth of podcasts as a medium for brands to do content, OTT becoming an important platform for the brands to develop IPs and the role of digital agencies in catalysing the brands' content strategies

By Akansha Srivastava | January 22, 2019
Premium
Image

He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

By BuzzInContent Bureau | August 21, 2018
Premium
Image

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

By BuzzInContent Bureau | February 19, 2018
Premium
Image

BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

By Shradha Mishra | September 21, 2020
Premium
Image

The #RishtonKaCelebration campaign executed by Wavemaker urges people to share stories that make their days special

By BuzzInContent Bureau | May 21, 2020
Premium
Image

The web series has been facilitated by Wavemaker and launched on Dice Media's Instagram page on January 25

By BuzzInContent Bureau | January 28, 2020
Back to Top