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Wavemaker

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Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

By BuzzInContent Bureau | February 19, 2018
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As a part of the association facilitated by Wavemaker, MTV India and Center fruit launch a co-branded comedy talent hunt show starting July 20, 2021

By BuzzInContent Bureau | July 21, 2021
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In the second episode of BuzzInContent's monthly IP, Hamsini Shivakumar, Semiotician, Leapfrog Strategy Consulting, Savita Pai, Chief Digital and Media Officer, Diageo India, Sajni Masturlal, Head of Content, Wakefit and Karthik Nagarajan, Chief Content Officer, Wavemaker India and Head of Content, GroupM India talk about the nuances of creating content that is culturally relevant

By BuzzInContent Bureau | May 03, 2021
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In his new role, Nagarajan will report to Prasanth Kumar, CEO of GroupM South Asia, and will also continue being Chief Content Officer at Wavemaker

By BuzzInContent Bureau | April 09, 2021
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The campaign in partnership with Wavemaker India began with an on-ground activation in collaboration with delivery services company Dunzo. MTR Foods started the campaign to reach over 85,000 households with a special MTR Idli hamper and a QR code linking them to the MTR Wow Idli Cookbook

By BuzzInContent Bureau | April 01, 2021
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MTR and Wavemaker co-created the concept and Wavemaker films, the production unit of Wavemaker India, conceived and executed the campaign

By BuzzInContent Bureau | March 10, 2021
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BuzzInContent caught up with Sanjay Sharma of Mother Dairy and Karthik Nagarajan of Wavemaker India (it is Mother Dairy's media agency), to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign ‘Paneer packed hai to safe hai'

By BuzzInContent Bureau | February 26, 2021
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This partnership was created by Wavemaker. While exploring the locales of Rajasthan, the duo created unique content with videos and posts, blending key features of the bikes as they shared their tales and stories

By BuzzInContent Bureau | October 01, 2020
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BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

By Shradha Mishra | September 21, 2020
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The #RishtonKaCelebration campaign executed by Wavemaker urges people to share stories that make their days special

By BuzzInContent Bureau | May 21, 2020
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The web series has been facilitated by Wavemaker and launched on Dice Media's Instagram page on January 25

By BuzzInContent Bureau | January 28, 2020
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The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

By BuzzInContent Bureau | December 03, 2019
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Crafted and executed by Wavemaker, the #DilKiSuno campaign will showcase inspiring stories by celebrities at IIFA 2019. The aim is to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path

By BuzzInContent Bureau | October 03, 2019
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Conceptualised by Wavemaker, the film is an extension of the brand's communication around social issues on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re'

By BuzzInContent Bureau | October 22, 2018
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BuzzInContent.com caught up with Rohit Kapoor, Director (Marketing), Perfetti Van Melle India, to talk about the brand's strategy to celebrate Fresh Breath Day in collaboration with MTV India through a rap music video

By Akansha Srivastava | August 20, 2021
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Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

By Akanksha Nagar | August 10, 2021
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The show hosted by Neena Gupta was part of the brand's #AbHaiMummyKaTime campaign that led up to Mother's Day. It featured four real-life, inspirational women – now successful entrepreneurs – who took time out from their roles as cooks to create identities of their own

By BuzzInContent Bureau | August 02, 2021
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To connect with consumers on a human level, brands often support causes and launch interesting content around these topics. Experts, however, warn that being a keyboard warrior to tackle real-life problems is an escape route for brands. They explain why a brand's narrative ought to be demonstrated by its actions

By Akanksha Nagar | May 18, 2021
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