Rising Star Awards 2021 Gala [WATCH]

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The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

By Akansha Srivastava | March 23, 2021
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The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

By BuzzInContent Bureau | February 22, 2021
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In a conversation with BuzzInContent.com, content experts list campaigns that will be etched in their memory for a long time and ones they wished they were a part of

By Akanksha Nagar | January 28, 2021
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Amid the pandemic, content marketers juggled between reduced budgets and shooting restrictions, and had to re-strategise content plans in view of evolving consumption habits. BuzzInContent.com spoke to content marketers who share mistakes they made while executing content-driven campaigns and lessons they got last year

By Akanksha Nagar | January 12, 2021
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The campaign has a call to action, inviting Instagram users to participate in a contest, which gets Alpenliebe more visibility on the platform

By BuzzInContent Bureau | December 28, 2020
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Speaking at BuzzInContent Conversations 2020, influencers, agencies and brands discuss why influencers demand a sizeable say in brand communication. They talk about influencers having an emotional connect with brands and explain why having influencers as brand evangelists work well

By Akanksha Nagar | December 10, 2020
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Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

By BuzzInContent Bureau | December 04, 2020
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While the year gave too many reasons for brands to adopt content strategies, one might still look for a concrete reason to go ahead with the medium. BuzzInContent.com talks to leading agencies to find out how one can persuade brands to willingly spend more money on content strategy

By Akanksha Nagar | December 01, 2020
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The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

By BuzzInContent Bureau | December 01, 2020
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ABP Network's branded content division, ‘ABP Spotlight' has created a number of special integrations for partner brands such as Sunsilk, Honda, Mother Dairy, Dhara, MP Birla Cement among others

By BuzzInContent Bureau | October 23, 2020
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BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'

By Hamsini Shivakumar | September 23, 2020
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With strained budgets and rising content consumption amid the Covid-19 pandemic, BuzzInContent.com finds how brands across categories are putting greater focus on content marketing initiatives with a much more focused approach and spends this festive season

By Akanksha Nagar | September 01, 2020
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TTT is also sharing snackable stories around the show's theme, which will be published on their Facebook, Instagram and Twitter across the three weeks

By BuzzInContent Bureau | August 18, 2020
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Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye

By BuzzInContent Bureau | August 10, 2020
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Laughter is contagious and can help make a brand's content go viral but only if it is humorous and witty at the same time. BuzzInContent.com talks to content experts to find out how brands can stay away from selling crass content as humour at a time when we need laughter more than ever

By Akanksha Nagar | June 30, 2020
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In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

By Akanksha Nagar | May 28, 2020
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As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

By Akanksha Nagar | May 26, 2020
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BuzzInContent caught up with publishers, niche platforms, creators and agencies to gauge the impact of Covid-19 on their businesses and find how are they dealing with it

By Akansha Srivastava | May 18, 2020
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