Rising Star Awards 2022– Winners

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Paree's entire marketing efforts are directed at content and it has been actively associating with shows on both TV and digital. Samta Datta, GM Marketing, Paree, tells BuzzInContent.com why marketers need to find meaning, thoughtfulness and relevance in their communication

By Akanksha Nagar | April 07, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains that as brands are increasingly expected to have responsible conversations within their category, content has become the way to go

By Hamsini Shivakumar | November 06, 2020
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This week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Spotify's influencer-led content marketing strategy through the filter of semiotics

By Hamsini Shivakumar | November 02, 2020
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If used creatively and efficiently, Audcasts can be the ticket to widespread recognition, says Karan Gupta, Managing Director at Zirca Digital Solutions

By BuzzInContent Bureau | August 28, 2020
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Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

By Akanksha Nagar | February 12, 2019
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The investment round was led by Neoplux (Doosan Group, Korea) and OPPO (China). Existing investors IDG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines) also participated

By BuzzInContent Bureau | May 02, 2018
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