WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage
By Akansha Srivastava | August 31, 2020After seeing its traffic decimated because of a tussle with Facebook, WittyFeed is getting back in the game with its own content distribution platform called ‘CatchUp'. In a conversation with BuzzInContent.com, Vinay Singhal, Co-founder CEO of WittyFeed, reveals why the publisher's over-reliance on the social media giant made the future dangerously volatile for the company and how he is going to disrupt the content distribution ecosystem with CatchUp
By Akansha Srivastava | April 30, 2019Transforms Wittyfeed.com into Wittyfeed.tv and adds five new platforms — Foodmate.me, ThePopple.com, InnerVoice.ai, Geeksmate.io and Duniadigest.com
By BuzzInContent Bureau | September 27, 2018It has also announced the launch of an OTT platform, Stage, which will produce original content in local dialects such as Haryanvi, Rajasthani, Bundelkhandi, Bhojpuri through art forms such as comedy, folk, poetry, storytelling and motivational content
By BuzzInContent Bureau | July 27, 2020The content on CatchUp is curated from across various publishers in different categories such as Bollywood, politics, sports, lifestyle, health and fitness, social media, etc. CatchUp delivers a unique personalised experience for users
By BuzzInContent Bureau | April 05, 2019Tripathi's last venture, Delhi-based SaaS platform Pyoopil Education Technologies, was acquired by Ronnie Screwvala's leading ed-tech company UpGrad
By BuzzInContent Bureau | October 16, 2018In an interview with BuzzInContent.com, Singhal talks about the expansion plans of the platform, its content offering, working with brands and the changing landscape of content marketing in India
By Akansha Srivastava | September 18, 2018Tripathi will work to implement marketing strategies, and analyse trends and results to determine annual unit and gross-profit plans
By BuzzInContent Bureau | March 28, 2018The blockchain and crypto-currency is one such approach that Sethi is driving internally and the company would be foraying in this segment with its rich audience network and strength in the content marketing
By BuzzInContent Bureau | March 16, 2018Mayur Sethi, Partner & COO, WittyFeed, shares how to choose a platform wisely, create a content keeping the audience in mind and craft a masterpiece that outshines the rest – organically
By Mayur Sethi | September 10, 2018It is often said agencies — creative, media or digital — act as ‘couriers', taking a proposal on behalf of brands and selling it to content creators, and are also limited by their ability to execute. Whether that's true or not, BuzzInContent.com speaks to content specialists to explore what role an agency can play in synergy with both brands and content creators
By Akanksha Nagar | October 22, 2019In the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model
By Akansha Srivastava | July 23, 2019ILN, which owns Indiatimes, MensXP, iDiva and WhatsHot, was the first content platform to start branded text in India with a proper rate card, deliveries, analytics and mechanisms. In a candid chat with BuzzInContent.com, Bhatia talks about the importance of editorial integrity of content, his views on the evolving mindset of marketers on branded content and important issues related to the content marketing world
By Akansha Srivastava | July 09, 2019As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing
By Akansha Srivastava | December 18, 2018Brands say they want to invest more in content creation but right kinds of ideas aren't available. Content creators say brands don't want to invest in new ideas and would instead prefer rehashing the same formulas. Putting an end to this friction, BuzzInContent.com presents smart ways of pitching ideas to brands
By Akansha Srivastava | September 25, 2018Around 80% of the audience on social media is millennials who are more into pop culture. They are consuming content that is funny and entertaining, leading to an exponential rise in meme culture. Memes and GIFs have become an easy solution for brands to weave content. BuzzInContent finds out how brands are using memes
By Karuna Sharma | September 11, 2018