The campaign in partnership with Wavemaker India began with an on-ground activation in collaboration with delivery services company Dunzo. MTR Foods started the campaign to reach over 85,000 households with a special MTR Idli hamper and a QR code linking them to the MTR Wow Idli Cookbook
By BuzzInContent Bureau | April 01, 2021The second edition of the live streaming campaign brought together viewers on a common virtual platform for an hour-long, no-filters dekko into the batter factory
By BuzzInContent Bureau | March 31, 2023In her weekly column Content & Culture, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains why modern packaged food brands should embrace their modernity and use branded content as their point of distinctiveness vis-à-vis other food brands
By Hamsini Shivakumar | August 16, 2021