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World Sleep Day

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Duroflex Sounds of Sleep has been conceptualised by Duroflex's creative agency partner, Sunny Side Up. It has been co-created with Sony Music India and Lodestar UM Studios along with production associates

By BuzzInContent Bureau | March 19, 2021
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The brand aims to engage with consumers and generate awareness on the importance of sleep in a quirky way through the UGC campaign #YawnOffSleepOn

By BuzzInContent Bureau | March 11, 2020
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BuzzInContent.com caught up with Smita Murarka of Duroflex to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its music property for World Sleep Day

By Benita Chacko | March 26, 2021
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This week, the Founder of Leapfrog Strategy Consulting analyses branded content created by Wakefit, Philips, Duroflex, Centuary Mattresses, Peps Industries and how it is helping them to create a habit of good sleep and set them up as shapers of culture and culture change

By Hamsini Shivakumar | April 08, 2021
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BuzzInContent.com talks to brands in the sleep category to discuss how they are building a credible relationship with consumers by speaking in their language through innovative content formats

By Akanksha Nagar | March 24, 2021
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Over a span of eight weeks, Kiran will narrate one folktale each week. While narrating the stories, Kiran will also remind listeners to experience the power of sleep, and cite the benefits of a great mattress — offering a word of mouth for Centuary

By BuzzInContent Bureau | March 24, 2021
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The brand has also opened a dedicated sleep helpline number (1800 258 7678) for a free consultation regarding sleep disorders

By BuzzInContent Bureau | March 23, 2021
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