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Riding on the success of the first season, TVF has decided not to host the series on YouTube free of cost and struck a deal with SonyLiv. The series will also be available on TVF's OTT platform TVFPlay

By Akanksha Nagar | March 29, 2019
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The objective of the interactive YouTube campaign was to ensure awareness of the new mayonnaise range and encourage its usage by showcasing recipes chosen and made by users. The campaign received over 2.75 mn Impressions

By BuzzInContent Bureau | September 20, 2018
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In a conversation with BuzzInContent, Catalano said that with ad frauds and brand safety at stake at times on YouTube, one must be doubly sure of the kind of content providers the brand associates with

By BuzzInContent Bureau | March 13, 2018
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Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season

By BuzzInContent Bureau | September 11, 2019
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The initiative is conceptualised and executed by Blink Digital. The brand, with curated educational videos for common diseases, busts healthcare myths and shares the science behind GSK brands. Each film will discuss a medical fact and a relevant GSK product

By BuzzInContent Bureau | September 04, 2019
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Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift

By Akansha Srivastava | May 22, 2019
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Why is it that the platforms that were initially these creators' stepping stones to success are no more their first choice to put premium content? BuzzInContent.com analyses

By Akansha Srivastava | May 07, 2019
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The Unibic daily digestive campaign features Shetty creating some of her favourite go-to healthy recipes by using Unibic Daily Digestive Oatmeal cookies and Unibic Daily Digestive Ajwain+ cookies

By BuzzInContent Bureau | February 15, 2019
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He is all set to produce and debut in his first ever short film ‘Plus Minus', which will explore various dimensions of human relationships through the narrative of two individuals

By BuzzInContent Bureau | September 14, 2018
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The content creator is now among top 50 auto channels globally, cementing its position as a trusted and well-received auto portal

By BuzzInContent Bureau | September 12, 2018
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PowerDrift is Girnar Software's eighth acquisition in the technology and content space

By BuzzInContent Bureau | August 18, 2018
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The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

By BuzzInContent Bureau | March 27, 2018
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Creator 21 aims to organise collaborative events for creators from every platform such as YouTube, Instagram and Snapchat

By BuzzInContent Bureau | October 31, 2019
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The second season has also been launched in video format for all episodes and will be available on BII website, YouTube, Facebook and other video platforms

By BuzzInContent Bureau | October 23, 2019
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In the web series, the celebrities let audiences into their beautiful homes and showcased their favourite corners. For season 3, the brand wanted to encourage binge-watching on YouTube

By BuzzInContent Bureau | October 03, 2019
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The web series powered by POPxo is featured on the YouTube channel Just Human Things, the first brand to be started under Writeous Studios

By BuzzInContent Bureau | September 20, 2019
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Marsplay's seed round was led by Amit Agrawal, former YouTube India Head, Vivekananda Hallekere, CEO, Bounce and Shamir Karkal, Founder Simple.com, among others

By BuzzInContent Bureau | September 12, 2019
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The four-episode series showcases Legrand's home automation technology. The series has been released on Good Times TV and the brand's India YouTube channel

By BuzzInContent Bureau | August 08, 2019
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