As per the company, the new YouTube Shorts Monetisation model will replace the YouTube Shorts fund and creators under the new regime will begin earning money from ads that are viewed in between various videos in the Shorts Feed

YouTube has also announced that creators will keep 45% of the revenue, distributed based on their share of total Shorts views

The partnership will allow content creators and merchants to feature their products across different content on YouTube

In Episode 4 of BuzzInContent Conversations Season 2, expert panellists Prateek Malpani, Rumi Ambastha, Dhruv Sachdeva and Ranjeet Kumar discuss an ideal YouTube strategy for brands

This enables MerchGarage's onboarded creators, which includes celebrities and artists, to integrate their merchandise and enable social commerce on their YouTube channels

JSW Sports has facilitated a partnership between the Indian Javelin Thrower, Olympic Gold Medallist, Neeraj Chopra and YouTube India

Genesis MCN is a certified partner of YouTube since 2016, and is endowed with unique tools and expertise to manage, develop and protect YouTube channels

This docuseries video lays down Nick's YouTube journey since 2014, from his first video gaining three million views to performing at the YouTube FanFest to launching his YouTube series ‘The Office Canteen' with UpGrad.

His comic sketches and relatable storylines managed him to gain above eight million subscribers on his YouTube channel in the year 2020 and counting

The campaign garnered over 104+ million impressions, 27.7+ million views and 1.1+ million engagements. The call-out by YouTubers, along with links mentioned in the description, resulted in 30K+ comments and over 8k+ website visits to buy Viroprotek's range of products

Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos with their mobiles on YouTube

Chanchlani, known for his YouTube channel, Ashish Chanchlani Vines, achieved the milestone and is now behind Amit Bhadana and Carry Minati

YouTube NextUp is the only open contest by the platform to identify and elevate the next generation of YouTube Creators

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

The report released by Mindshare and Vidooly studies the impact of Covid-19 on content consumption trends in YouTube, Facebook and Instagram in Q1'2020

In a chat with BuzzInContent, Sharma, Chief Marketing Officer at NoFiltr, an influencer incubator company, talks about the nuances of the change in YouTube's recent policy update around ‘kids-friendly content'

Riding on the success of the first season, TVF has decided not to host the series on YouTube free of cost and struck a deal with SonyLiv. The series will also be available on TVF's OTT platform TVFPlay

The objective of the interactive YouTube campaign was to ensure awareness of the new mayonnaise range and encourage its usage by showcasing recipes chosen and made by users. The campaign received over 2.75 mn Impressions