Starring Allu Arjun, the track has been sung by Armaan Malik, and also features the Korean band TRI.BE

The ad films, ideated by their in-house team and produced by Eipi Media, lead up to the two stars finding themselves in difficult situations

In the four-episode series, Chef Sanjyot invites his celebrity creator friends to the YFL studio for a fun cooking challenge

A number of content creators that started their journeys almost a decade ago are now focusing on other avenues like acting and film-making. BuzzInContent.com is decoding if it is simply a case of natural progression or something to do with the creators and their audience's age

In an interaction with BestMediaInfo, Kaushik Mukherjee, Co-Founder and COO, SUGAR Cosmetics emphasised how a comment fight helped the brand in realising what is the worth of creating vernacular content

Columbia Pacific Communities is honouring the spirit of World Senior Citizens Day, celebrated on August 21 every year, through the campaign

The new service offering is intended to generate content for brands on their digital platforms with a non-traditional production structure

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands should experiment some more with the rains and the Monsoon in a refreshing manner

Seoul-based DAOL Investment and Audacity Ventures led the extension round with existing investors InfoEdge Ventures (IEV), Mistry Ventures, Survam Partners participating in the round

Commemorating the 75th anniversary of Indian Independence, brands like Asian Paints, IDFC Mutual Fund, BPCL, Tata Tea Premium, Himalaya BabyCare and more have launched multiple interesting themes in their respective campaigns

Brands put their best foot forward to celebrate India's 76th Independence Day with striking campaigns

Mahindra Racing commissioned a stage at Potters Field Park, London which would harness renewable energy created by people dancing on it to fuel the Mahindra e-race car

The 'Ladies Who Lift' campaign includes an all-woman collaborative song titled "Ni Aar Di - Ladies Who Lift" to honour women's unwavering spark and passion for lifting

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands should not stray too far from the template or communication code built by the anthems, latest among which is ‘Har Ghar Tiranga'

The brand is celebrating #ForeverNo1Yaari by recreating KK's “Yaaron” with Shaan, Papon, Benny Dayal, Dhvani Bhanushali, and Leslee Lewis

The skincare brand has also launched an influencer-led affiliate program for emerging influencers across India

On the occasion of Raksha Bandhan, the brand is offering free healthcare program for the trucker community

Due to the high demand for branded content during the festive period, the number of pitches and inbound queries at agencies and content platforms also increase resulting in additional revenue for them