The slate also includes six new titles which will be available exclusively on the audio streaming platform
By BuzzInContent Bureau | July 11, 2022The brand released the rap anthem to give a sneak-peek into CaratLane's work culture, to its consumer base and, connect with like-minded people
By BuzzInContent Bureau | July 11, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how to look for embedded meaning within a particular show or series with the intention of associating with it via sponsorship
By Hamsini Shivakumar | July 11, 2022The podcast will give a sneak peek into the journey of people who have dared to follow their dreams, taken unconventional paths, and created million-dollar industries on the back of their new-age, creative professions
By BuzzInContent Bureau | July 07, 2022According to the report, social commerce will constitute 7% to 9% of online retail spending
By BuzzInContent Bureau | July 07, 2022While internet users are trying to circle their heads around the term ‘Metaverse', is the influencer cohort ready for the ‘Phygital' world? BuzzInContent.com finds out their preparedness and their focus on the new development
By Tanzila Shaikh | July 05, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that nostalgia used as a marketing currency is much closer to reality. It is never built solely on pleasure but is a mix of both pain and pleasure. That closeness to reality over a utopia built on the pleasure of instant gratification well explains how nostalgia can be an effective marketing currency
By Hamsini Shivakumar | July 04, 2022Sony India has made the video in collaboration with cinematographer Ayananka Bose and Utopia Pictures
By BuzzInContent Bureau | July 01, 2022The stand-up comic and content creator tells us the secret to a happy life (or not), which does not require you to push your boundaries or pay a large fee for another masterclass session
By BuzzInContent Bureau | July 01, 2022Bollywood celebs to influencers, and even sportspersons find mention in ASCI's list of non-compliant influencers
By BuzzInContent Bureau | June 30, 2022This edition of “Circle of Life” Series features transformative stories of women who have brought about a positive change within themselves and empowered people in their community
By BuzzInContent Bureau | June 29, 2022The multi-lingual song showcases the diversity, talent as well the craziness that flows in the agency's team
By BuzzInContent Bureau | June 28, 2022BuzzInContent.com showcases how brands are touching upon the different facets of running any Medium, Small or Micro Enterprises including the challenges faced by them while promoting innovation through their branded content
By BuzzInContent Bureau | June 28, 2022The latest edition of the #ShavingStereotypes campaign inspires the youth to unbox themselves out of societal norms and discover their potential to positively contribute to the society
By BuzzInContent Bureau | June 27, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about a number of Indian campaigns being rewarded at the International Festival of Creativity for their advocacy of cultural and behavioural change
By Hamsini Shivakumar | June 27, 2022BuzzInContent showcases how brands touched upon different elements of fatherhood through branded content for the occasion
By BuzzInContent Bureau | June 20, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how brands and publishers are painting the image of the ‘new Bharat' in content
By Hamsini Shivakumar | June 20, 2022The newly launched digital video campaign is a part of the company's annual digital property #PapaHainNa
By BuzzInContent Bureau | June 16, 2022