The music album, 'Let's Talk About It', is launched under the thought leadership of Reckitt and Plan India in collaboration with Department of Education, Government of Manipur

Directed by Sumit Kumar and written by Shivam Sharma, ‘Match Date With Dad' captures the essence of a son's bond with his father

Popularly known as Magsplay, Gupta in her new role will be responsible for creating business and marketing strategies, building teams, and bridging the gaps between creators, brands, and the agency

The campaign aims to break the taboo around sex and usage of condoms

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that brands now need to find softer ways to make inroads into culture and construct stories that provide inspiration and practical ways to bring about behaviour change in the citizenry when it comes to sustainability

The brand is asking men to go beyond monosyllabic answers or ceremonial gifts, and give fathers a true, pure and honest hug this Father's Day

Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022

As part of brand integration in the series, each story showcases army heroes cracking various defense entrance exams like National Defense Academy (NDA), and Services Selection Board (SSB), with the training and mentorship that Unacademy provides through its educators on board

As a part of the programme, 60 Icons of Bharat will showcase their stories. Each episode will celebrate five icons and their story, of whom one will be felicitated as the ‘Shreshtha Icon of Bharat'. And of the ‘Shreshtha Icons', one will be felicitated as the ‘Sarvashreshtha Icon of Bharat' in the show finale

The brand used AI and ML to make personalised advertisements for all retailers, channel partners and mechanics

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category

The association was brought together by Wavemaker South Entertainment Outpost where the team identified the music maestro as the right protagonist for the promotions of Stranger Things for its Tamil and Telugu audience

Retirees including ex-bankers, ex-entrepreneurs, ex-educator, ex-engineers and other professionals, are seen unleashing their hidden talents like singing or dancing, and attempting to live their second innings with utmost zeal and passion

In episode 3 of Content Content Conversations' Season 2, experts from the industry discuss the challenges, opportunities and the growth of the branded audio content space

The 8-part masterclass series brings skills from experts in a variety of fields, the first video features former Team India cricketer and Head Coach Ravi Shastri

The series stars Ritvik Sahore and Shantanu Rangnekar in lead roles, as two brothers who end up working on a start-up together

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about how branded content should be actively placed at the forefront of the cheese marketing effort

StreamO is a monetisation tool for creators of all sizes to earn from their content