The campaign targets the middle-age audiences and aims to encourage Indians to start conversing about retirement early in their life

The film has been conceptualised and created by BBDO India

BuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about the brands that this year on Mother's Day took a welcome and much-needed de-tour from their usual storytelling practises reserved for the occasion

As season 3 offers 10 unique holiday personalities that are represented by 10-holiday teams, comedian 'Sunil Grover' will be seen in numerous avatars to connote these varied personas of travellers

Season 2 of Nexa Music will centre around the pillars of Nexa Music Lounge and Nexa Music Lab to discover and celebrate upcoming artists

The partnership spread over five different content pieces centres on the newly married Uday and Divya, who are shifting into a new home, amid the hot and humid weather of Mumbai

Ditching the typical narrative, brands this year also tried to put the focus on personal achievements, opinions and individuality of mothers in their campaigns

The show's focus is on creating dialogue around incontinence and its acceptance, by showing the realities of how it can affect everyday life

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about why content marketers should more deeply consider the re-semioticisation (altering of the meaning) of the rap genre that they are engaged in

The campaign lauds the life lessons which everyone learns from their first teaching institute - mothers

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

An extension of the Har Ghoont Mein Swag campaign, the anthem features the duo who are ready to take India by storm with their musical hattrick

The film attempts to break the stereotypical image of a mother who always forces herself to be perfect in everything

The campaign features three short films, each of which depict a slice-of-life moment of people in the pet-parents' community

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, give out pointers for a new and more creative ways of storytelling nature

Composed by Mukhate, Devgn is seen rapping in the promotion song as part of the marketing strategy for ‘Runway34' movie

The videos featuring Sharan Hegde, Anushka Rathod, and Shreyaa Kapoor deliver the campaign's message ‘Stock market me no jugaad, trading seekhna hai toh StockGro karo yaar'