Rising Star Awards 2022– Winners

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As per Faasos, this achievement made the brand the largest Indian origin QSR chain, globally by scale

By BuzzInContent Bureau | April 04, 2022
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The “get reply anyway” feature promises to deliver replies from anyone under “9:59” mins by hook or by crook

By BuzzInContent Bureau | April 01, 2022
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The campaign co-created with 0101, consists of videos, social experiments and other new content formats that are aimed to drive the digital conversation

By BuzzInContent Bureau | April 01, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries

By Hamsini Shivakumar | March 31, 2022
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Sung by Amit Trivedi and Nikita Gandhi, the song is penned by lyricist Amitabh Bhattacharya and composed by Amit Trivedi

By BuzzInContent Bureau | March 28, 2022
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The campaign is a public awareness initiative under the Corporate TB Pledge and aims to create a cadre of Youth Changemakers who can act as catalysts of change to help eliminate TB from India

By BuzzInContent Bureau | March 25, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that still in the early stages of definition and conceptualisation, brands' new efforts are towards changing the meaning of fitness from referring to a particular body shape or ratio. It is a more spiritual and holistic well being of an individual

By Hamsini Shivakumar | March 24, 2022
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The tune celebrating self-love features Guru Randhawa, Anirudh Ravichander and Dee MC

By BuzzInContent Bureau | March 22, 2022
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BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created

By BuzzInContent Bureau | March 22, 2022
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Launching on March 21, the show will be available on Voot and Being Indian

By BuzzInContent Bureau | March 21, 2022
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In the show, these women embark on a journey of inside-out transformation, championed by the power of well-fitting intimate wear

By BuzzInContent Bureau | March 21, 2022
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The campaign talks about consent while playing Holi, as not many people are comfortable around colours being applied to them. The tagline says – ‘Holi Khushiyon ka tyohar hai, zabardasti ka nahi'

By BuzzInContent Bureau | March 21, 2022
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This year, the brand has taken its music property a step ahead by bringing out original compositions with Armaan Malik (Hindi), Arko Pravo Mukherjee (Bengali), Mahalaxmi Iyer (Tamil) and Siddharth Mahadevan (Telugu)

By BuzzInContent Bureau | March 17, 2022
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The wellness chat show will host a wide range of celebrity guests and is centred around physical well-being

By BuzzInContent Bureau | March 16, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the space of “equal partner families” is ripe for more and more interesting narratives on ‘new-age dads' and ‘equal partner parenting'. The brands that still feature ‘hands-off' dads in their ads could soon begin to look ‘outdated' or ‘too traditional'/‘orthodox' in their manifest values

By Hamsini Shivakumar | March 16, 2022
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Anvita Arora, Anuj Rai, Ishan Naman Sinha and Parikshit Vivekanand have joined the content studio's team

By BuzzInContent Bureau | March 15, 2022
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While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

By Akansha Srivastava | March 15, 2022
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