The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

The Raid Night will be streamed every Friday from 10 pm till 12 am, starting March 11

The multi-starrer digital films from the higher EdTech platform, streaming on SonyLIV, aims to bring out the real-life journeys of select upGrad alumni

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

Last week, Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, wrote how most female characters in Indian brand communication remain a manifestation of societal stereotypes. In this article, they delve deeper into factors that help us in moving beyond the stereotypes

As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages

The storytelling platform, now a year-long initiative, adds enablement to these powerful stories of unstoppable women

BuzzInContent.com compiles some of the Women's Day campaigns that bring a smile to faces and motivate women to go ahead in life in whatever field they desire to be in

The campaign film by Whisper is primarily designed to illustrate how a girl's lack of period education contributes to her missing school days, a situation exacerbated by the glaring absence of period education in Indian textbooks

Bringing to the fore nuances of the actor's journey, the campaign reinforces the belief that kings are made over nights, not overnight

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the stereotyping of women, the token equality in the Indian advertising industry

The campaign features actor Girija Oak Godbole who urges men to open up to live confidently

As part of the campaign, the brand has put together a series of mini-episodes narrating the stories of four women spreading goodness in unconventional ways

The brand has amplified its ‘HerShe' campaign further this year by launching commemorative packs that celebrate six ‘Unsung Sheroes' and a celebratory rap song

The campaign has been conceptualised and executed by Agency09

The agency will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers in order to promote its skincare range of facial kits

In the first episode of Good News Today presents BuzzInContent's 2022 Content Conversations, Vineet Kanabar, Host of the showbiz podcast, Story Tellers & Story Sellers, Shrenik Gandhi, CEO and Co-founder of White Rivers Media, Pragya Priyali, Director - Social Commerce, Myntra, Deepak Salvi, Co-founder and COO of Chingari, Akshay Bhatnagar, Co-founder of Hypd and content creator Bhoomika Thakkar discuss how brands can benefit from the booming creator economy

The company made the announcement of its AI-powered brand safe influencer marketing solution in a virtual event