Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that brands are creating V-Day campaigns that have narratives around singles and non-heteronormative couples and how couples are discovering new avenues to overcome the staleness enforced by familiarity

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

BuzzInContent caught up with Abhinav Iyer, GM-Marketing and Strategy, Muthoot Finance, to talk about Season 2 of ‘Sunheri Soch', in which stories will be narrated by actor Madhuri Dixit Nene on Red FM, targetting female consumers

The campaign celebrates the new generation's independence and freedom, as well as their accomplishments, which has produced a generational shift in the world we live in

It has earmarked US$ 750 million for its global expansion. Other than India, the company has expanded into key overseas markets such as Brazil, Australia, the UK, Germany, Mexico

An initiative by Meera, the hair care brand from CavinKare, the property aims to bring the younger generations closer to traditional music through Carnatic Fusion

Nagarajan spoke about the evolution of the content and creator industry and how creators will be able to monetise their content without relying on algorithms of apps

BuzzInContent analyses India's major crypto brand's content strategy to engage with consumers even when uncertainties loom over the world of crypto

The campaign created by BBDO India, asks the question, “If men can share the load equally with other men, why are they not doing it with their wives?”

The media company has created the track for the chocolate brand Cadbury 5 Star

The eight-episode series features Chef Saransh Goila and Dewar's India Ambassador Myles Carroll

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that it is crucial that the ambitious cause of sustainability and environment is tailored to audiences in branded content in a way that they identify their own smaller causes within it

Conceptualised by dezerv. and Light@27, a creative agency founded by stand-up comic and actor Gursimran Khamba, the campaign comprises of two films

Tanmay Bhat, Kubbra Sait, Rohan Joshi, Raftaar, Awez Darbar among other popular influencers are part of the three short-film content for the online video game

The new track brings together popular Indian musicians Guru Randhawa, Anirudh Ravichander, Dee MC to inspire GenZ to embrace their authentic selves

This comes a few days after Mishra stepped down from his position citing ‘personal reasons and harassment by an ex-employee'

In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands

Conceptualised by 22feet Tribal Worldwide, the campaign beat saw Mukhate celebrate his excitement of watching Sharma on Netflix, in his signature style, which takes small snippets from seemingly unassuming moments, and remixes them into bops that become unforgettable