It has been launched to honour and celebrate the lesser-known gallant stories of brave Indian warriors

Under Dr Prakash Kothari's guidance the brand has also bettered its offerings to ensure maximum sexual wellness and pleasure for the consumers

Join BuzzInContent for a fireside chat with Dipashree Das from a global OTT platform, Shailja of Omnicom Media Group, Yogesh Manwani from Lintas C: EX and Manasi Narasimhan from Mastercard over the upcoming trends in content marketing, the show will be aired across BuzzInContent and BestMediaInfo platforms

The film stars Instagram influencer Dolly Singh, alongside Sayandeep Sengupta and digital creator Yutik Palresha

Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture

A short film, Eye to Eye with the Tiger, has been filmed as part of the partnership

It pays homage to those men who came out of their comfort zones to help others and give back to the society

The campaign has been conceptualized and produced by Zee5 India

The products of both brands are integrated in the story line to reach out to a larger set of audience

Collaborating with Universal Music India, the automaker has launched a platform for the enablement of young talent in India- Hyundai Spotlight. Elaborating on this, Khullar - Group Head Marketing, Hyundai Motor India, says such partnerships don't directly benefit the current consumer base but the augmented experience is cherished by all

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting decode Cadbury's iconic campaigns and the recent video by a young digital creator, for the chocolate brand, which has set a new benchmark

The bank has tried to showcase the transformation brought in the lives of those belonging to the transgender community through their offerings

Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the stance taken by the brands which sell products for men and how they are trying to reshape the currently accepted notions of masculinity

The film focuses on supporting Cred's goal of promoting financial independence and literacy

Dharma 2.0 is the arm of Dharma productions, that will exclusively focus on creating ad films

The video has been directed and choreographed by Dhanashree Verma

Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write that precious metals brands need branded content to create a larger narrative where the metal in question is mystified instead of particular products. Such a context helps in forging new meanings and inter-connections that traditional marketing/advertising cannot have access to due to logistical limitations