It has been launched to honour and celebrate the lesser-known gallant stories of brave Indian warriors
By BuzzInContent Bureau | December 14, 2021Under Dr Prakash Kothari's guidance the brand has also bettered its offerings to ensure maximum sexual wellness and pleasure for the consumers
By BuzzInContent Bureau | December 14, 2021Join BuzzInContent for a fireside chat with Dipashree Das from a global OTT platform, Shailja of Omnicom Media Group, Yogesh Manwani from Lintas C: EX and Manasi Narasimhan from Mastercard over the upcoming trends in content marketing, the show will be aired across BuzzInContent and BestMediaInfo platforms
By BuzzInContent Bureau | December 14, 2021The film stars Instagram influencer Dolly Singh, alongside Sayandeep Sengupta and digital creator Yutik Palresha
By BuzzInContent Bureau | December 13, 2021Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture
By Hamsini Shivakumar | December 13, 2021A short film, Eye to Eye with the Tiger, has been filmed as part of the partnership
By BuzzInContent Bureau | December 10, 2021It pays homage to those men who came out of their comfort zones to help others and give back to the society
By BuzzInContent Bureau | December 08, 2021The campaign has been conceptualized and produced by Zee5 India
By BuzzInContent Bureau | December 07, 2021The products of both brands are integrated in the story line to reach out to a larger set of audience
By BuzzInContent Bureau | December 06, 2021Collaborating with Universal Music India, the automaker has launched a platform for the enablement of young talent in India- Hyundai Spotlight. Elaborating on this, Khullar - Group Head Marketing, Hyundai Motor India, says such partnerships don't directly benefit the current consumer base but the augmented experience is cherished by all
By Akanksha Nagar | December 06, 2021Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting decode Cadbury's iconic campaigns and the recent video by a young digital creator, for the chocolate brand, which has set a new benchmark
By Hamsini Shivakumar | December 06, 2021The bank has tried to showcase the transformation brought in the lives of those belonging to the transgender community through their offerings
By BuzzInContent Bureau | December 03, 2021Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands
By Akanksha Nagar | December 02, 2021Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the stance taken by the brands which sell products for men and how they are trying to reshape the currently accepted notions of masculinity
By Hamsini Shivakumar | December 01, 2021The film focuses on supporting Cred's goal of promoting financial independence and literacy
By BuzzInContent Bureau | November 30, 2021Dharma 2.0 is the arm of Dharma productions, that will exclusively focus on creating ad films
By BuzzInContent Bureau | November 26, 2021The video has been directed and choreographed by Dhanashree Verma
By BuzzInContent Bureau | November 25, 2021Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write that precious metals brands need branded content to create a larger narrative where the metal in question is mystified instead of particular products. Such a context helps in forging new meanings and inter-connections that traditional marketing/advertising cannot have access to due to logistical limitations
By Hamsini Shivakumar | November 25, 2021