This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

In this week's Content & Culture article, Hamsini Shivakumar and Kanika Yadav explore how brands are using real-life incidents as plots for branded content and things to keep in mind while taking this route

The film centres around the emotions of a mother and her relationship with a dining table that has been there in her family for years

The film is produced by Whiteline Studios and stars Marathi actor Kishor Kadam and Shivaji Satam

Conceptualised by Simple Creative, the film showcases an uplifting story of resilience and opportunities presented by supporting each other and assisting affected traditional businesses during the current global crisis

As part of the campaign, Zee's social content hub has launched two films and a UGC contest

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the youth today is bored with brand anthems and is more interested in deeper dialogue and explanatory graphics, including short films/music videos with elaborate narratives and performance poetry

The show will feature stories of top sellers on Flipkart. On the show, the sellers will discuss tips and tricks to become successful sellers on Flipkart and gain meaningful insights into Flipkart's marketplace platform

For the recently launched e-sports based web-series, Dice Media for the first time has on-boarded two title sponsors- Lenovo and Loco for around 5 crores. Amit Doshi, Chief Marketing Officer, Lenovo India and Vishwanath Shetty, Vice President of Sales and Brand Solutions, Pocket Aces, talk about how gamers are difficult to reach through traditional advertising media or paid ads, and branded content is the right strategy

Lately, Simba Craft Beer has collaborated with multiple home-grown music artists, the most recent one being with Indi rapper Prabhdeep for his album – ‘The five elements' of Tabia

The song highlights the essence of outdoor travelling with the Garmin adventure series- Garmin Instinct Solar and Garmin Fēnix Solar

In the film created by Cheil India, Alia Bhatt and Masaba Gupta are seen creating a sustainable dress made by upcycling Alia's cherished pre-loved dresses. Galaxy Foldables – Galaxy Z Fold3 5G and Galaxy Z Flip3 5G were an integral part of the process of making this sustainable dress

The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

‘The Long Game' is a masterclass series by Cred where talented, much-loved cricketers share insights from their lives, careers and learnings

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting analyse pieces of branded content from Kay Beauty, Nykaa, Mamaearth among others to find out the latest symbols associated with beauty

The campaign saw stand-up comedians Gaurav Kapoor, Ramya Ramapriya and Anirban Dasgupta deliver their laughter punch lines to convey the importance of heart health

Toranj Mehta, Director of Marketing, De Beers Forevermark, talks about its investment in podcast and how a brand can take calculated steps to measure ROI on the medium. She discusses how audio content can give a whole new perspective to the story behind jewellery-making and for the brands in the category

The final deadline to enter the awards is November 8, 2021