Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, Binge will produce fictional content in the form of short video stories and web series

In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

ASMR stands for ‘Autonomous Sensory Meridian Response'. It is the term for the strange, tingly sensation people get when they watch stimulating videos that could help them relax and can even cause them to fall asleep

It is seen that celebrities have been tagging the music label for their music and film releases while giving buoyancy to T-Series' following on Instagram

Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season

The initiative is conceptualised and executed by Blink Digital. The brand, with curated educational videos for common diseases, busts healthcare myths and shares the science behind GSK brands. Each film will discuss a medical fact and a relevant GSK product

Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift

Why is it that the platforms that were initially these creators' stepping stones to success are no more their first choice to put premium content? BuzzInContent.com analyses

The Unibic daily digestive campaign features Shetty creating some of her favourite go-to healthy recipes by using Unibic Daily Digestive Oatmeal cookies and Unibic Daily Digestive Ajwain+ cookies

He is all set to produce and debut in his first ever short film ‘Plus Minus', which will explore various dimensions of human relationships through the narrative of two individuals

The content creator is now among top 50 auto channels globally, cementing its position as a trusted and well-received auto portal

PowerDrift is Girnar Software's eighth acquisition in the technology and content space

The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

These chosen artists will perform their tracks on the Nexa Lab floor, which will be published on the Nexa Music YouTube channel

Recently, Musk also said that Twitter will beat YouTube when it comes to sharing revenues with creators

In the report, ASCI has also highlighted that amongst all digital mediums, Instagram and YouTube are the top two platforms that account for 27.4% and 24.3% violations, respectively

In the sketch video that went live on The Blunt's YouTube channel, DrinkPrime has been portrayed as a smart and affordable service that is a necessity in any home

The company has launched ‘Naina', a 20-year-old digital avatar hailing from Jhansi on Instagram and YouTube