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PHD Media and OMG Content create a bespoke experiential campaign spread across 5 Indian states

By BuzzInContent Bureau | October 04, 2021
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In episode 7 of BuzzInContent's monthly chat show Content Conversations, Siddhant Mazumdar, Head of Mediabrands Content Studio of IPG, Manika Sharma, Head of Marketing of Firefox Bikes, Rajagopal Menon, Vice-President, Marketing of WazirX and Hansveen Kaur, Business Head of Momspresso talked about how brands can ace community building through content marketing

By BuzzInContent Bureau | October 01, 2021
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that producing content around sensitive issues related to women empowerment can be a tricky area, but brands can't afford to be silent. If done right, branded content around sexual intimacy, harassment, body-shaming and other such topics can help brands to be a relevant part of the culture that is increasingly anchoring itself in the fourth wave of feminism

By Hamsini Shivakumar | September 29, 2021
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This campaign brings to light the discomfort fathers feel in talking about menstrual periods with their daughters — even though it is one of the most critical conversations of her growing-up years

By BuzzInContent Bureau | September 28, 2021
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The Mankind Pharma's oral contraceptive brand brought on board Marathi actress Sonalee Kulkarni to spread the message that everyone has a right to choose when to start a family

By BuzzInContent Bureau | September 27, 2021
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#SoundsofSociety is a platform for musicians to showcase their grassroots approach to making music, in a collaborative format

By BuzzInContent Bureau | September 27, 2021
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Sony Music UK artists Disciples and Pip Millett perform their latest tracks at Jaguar Land Rover's Gaydon Product Creation Centre in facilities normally used for designing and developing vehicles

By BuzzInContent Bureau | September 24, 2021
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The anthem launched earlier this month on World Suicide Prevention Day has reached over 16 million people in just two weeks

By BuzzInContent Bureau | September 24, 2021
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The film was launched on the occasion of International Organic Day on September 22

By BuzzInContent Bureau | September 23, 2021
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Sayani Gupta, Bani J, Kaneez Surka, Ayush Mehra, Yashaswini and Anwesh Sahoo will facilitate unfiltered, meaningful conversations around dating truths in India

By BuzzInContent Bureau | September 23, 2021
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HT Brand Studio created a short web series ‘Friday Finance' for the brand. The series revolves around three old-time friends who catch up every Friday and talk about jobs, relationships, future plans, and, most importantly, finances

By BuzzInContent Bureau | September 22, 2021
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Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav highlight how brands can bank on the relatability cost-effectiveness and engagement prospects of chat shows that are gaining popularity among TV and digital audience

By Hamsini Shivakumar | September 22, 2021
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The two initiatives have been launched to help homegrown businesses rise and shine in enabling an Atmanirbhar Bharat

By BuzzInContent Bureau | September 21, 2021
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In the latest episode of the podcast ‘The Varun Duggi Show', Kaushal chats with Varun Duggirala about social media, life as a content creator and digital detox

By BuzzInContent Bureau | September 20, 2021
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Premiering on September 18, the documentary will give viewers an overview of the production of Tata Nexon EV and the company's plan to drive positive change

By BuzzInContent Bureau | September 17, 2021
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Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run

By Sneha Srivastava | September 17, 2021
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The campaign was conceived by Lowe Lintas Delhi and produced by Lintas C:EX. HP also released a short film embracing true-life incidents of everyday people who have used the power of technology to accomplish their dreams in real time

By BuzzInContent Bureau | September 15, 2021
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The online delivery app has partnered with Zee5's upcoming movie ‘Helmet' and AtlBalaji's web series ‘Cartel' to promote its ultra-fast grocery delivery offering within 19 minutes

By BuzzInContent Bureau | September 15, 2021
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