Speed Dial is the first in a series of short films set to be released by 8 PM Premium Black Music CDs, as part of the brand's strategy to collaborate with creators in the music and entertainment space, given its immense popularity, reach and alignment with the brand

BuzzInContent.com caught up with Rohit Kapoor, Director (Marketing), Perfetti Van Melle India, to talk about the brand's strategy to celebrate Fresh Breath Day in collaboration with MTV India through a rap music video

The report states that brands have started using influencer marketing more seriously with 54% of the influencers claiming that they have collaborated with up to five brands in a month

The show comprises 11 episodes, honouring around 20 young geniuses in the age group of 6 to 15 from different fields such as performing arts, academics, technology, and sports to name a few

Season 6 showcases the enriching journey of a young couple faced with an unplanned pregnancy and eventually taking a leap of faith into parenthood

In a conversation with BuzzInContent, Anand, EVP and Portfolio Head, Diageo India, talks about its brand McDowell's No. 1 overall content marketing strategy and how despite the minor hiccups, it was successfully able to find right partners for branded content

Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context

Brands put their best foot forward to celebrate India's 75th Independence Day amid these trying times and stand in solidarity with a Covid-weary people

In her weekly column Content & Culture, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains why modern packaged food brands should embrace their modernity and use branded content as their point of distinctiveness vis-à-vis other food brands

Premiering on August 13, the show will be aired every Friday at 7pm on MTV. The aim is to build newer touchpoints and strengthen the brand's resonance with target audiences

The goal behind the mandate is to use digital platforms to drive greater engagement with users and create financial awareness at a time when more Indians are investing in financial assets than ever before

Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

The video created to launch the brand's rakhi label Sneh has been conceptualised in-house

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that raising awareness for vaccination is a meaningful opportunity for brands. If done not just via expression (videos, songs, etc.) but via enablement, it can result in increasing their goodwill among the public and position them as social benefactors

The music video that was showcased in the form of illustrations was executed in association with Schbang

The campaign features six short trailer films across different genres, with each one taking viewers on a captivating journey across the city

With this campaign, The Moms Co. aims at creating dialogues with experts in raising awareness about breastfeeding, helping address the concerns that breastfeeding moms have and making their breastfeeding journey easier

The film conceptualised and executed by Coconut Films; a Mumbai-based production house, touches upon various emotions and feelings attached to returning to one's safe haven—home