Rising Star Awards 2022– Winners

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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, has picked five branded content samples to analyse how brands have reimagined the bond of protection between brother and sister to update their cultural stance. And the ways in which that has shaken the traditional understanding at the root

By Hamsini Shivakumar | August 03, 2021
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The song is written and sung by Padamjeet Sehrawat and the music has been given by Kamal Joshi

By BuzzInContent Bureau | August 03, 2021
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Raid Nights, the brainchild of Tanmay Bhat, in partnership with iQOO and OML Entertainment and Sky eSports developed a gaming live streaming initiative

By BuzzInContent Bureau | August 03, 2021
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The company has rolled out a contest encouraging fans and followers to share their Casio memories and get a chance to be featured on the official social media handle and win a Casiotone keyboard

By BuzzInContent Bureau | August 03, 2021
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upGrad's Shreyas Shevade, Godrej Consumer's Anuja Mishra and Jigar Sheth from OML talk about the strategy behind creating content pieces with increased shelf life around special occasions, maximising ROI, going beyond building brand awareness and much more through such content pieces, in the fifth episode of Content Conversations

By BuzzInContent Bureau | August 02, 2021
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The show hosted by Neena Gupta was part of the brand's #AbHaiMummyKaTime campaign that led up to Mother's Day. It featured four real-life, inspirational women – now successful entrepreneurs – who took time out from their roles as cooks to create identities of their own

By BuzzInContent Bureau | August 02, 2021
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The campaign created by AutumnGrey was launched on the occasion of World Nature Conservation Day. It says using natural energy from the sun is the best way to reduce the harmful impacts of carbon footprints

By BuzzInContent Bureau | July 29, 2021
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Chendira, Head of Advertising, Sales, South Asia, Discovery Inc, says that a client would want to move ahead with you to create more successful content-led campaigns only if you come out of the herd mentality

By Akanksha Nagar | July 29, 2021
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Rishabh Khatter, Studio Head, The Rabbit Hole, explains how the video content creation agency plans campaigns around movies and web series and what film marketers should not do if they want to promote their content

By Akanksha Nagar | July 28, 2021
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The films feature Asics athletes Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, Bhuvneshwar Kumar, T Gopi along with actor Tiger Shroff

By BuzzInContent Bureau | July 27, 2021
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The actor-director showcases the story of a woman who chooses to be recognised by her relationships, but an unprecedented situation allows her to rediscover herself amid the chaos

By BuzzInContent Bureau | July 26, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the younger generation today, especially those located in urban areas, see themselves as global citizens. As much as they're rooted in their own local culture, they also enjoy interacting with content from overseas. Jalebi Baby-Zomato video fulfils an aspirational need to participate in a globalised world's culture

By Hamsini Shivakumar | July 26, 2021
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Not all her followers seem to have taken the campaign well. Comments on the post suggest many of them disagree with her brand choice. Many have urged her to use her popularity to influence women to use eco-friendly and reusable menstrual products like menstrual cups

By BuzzInContent Bureau | July 23, 2021
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#UnwantedGyaanSeSavdhaan intends to mobilise the young population of India, especially newly married couples, to know the importance of family planning

By BuzzInContent Bureau | July 22, 2021
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Singh, Founder and CEO of the subscription-based online financial education company, says LearnApp is all game for content collaborations with agencies, creators and publishers and talks about his expectations from them

By Akansha Srivastava | July 21, 2021
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Content can be a huge differentiator for start-ups that are directly in competition with established players. Industry experts tell BuzzInContent.com what is empowering these new-age brands, which have created some remarkable content, to mould their content strategies and investments

By Akanksha Nagar | July 20, 2021
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In today's Content & Culture write-up, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses that brands may find a convincing way to connect themselves with the upcoming Olympics, but do they have the cultural sanction to do so? And even if they can associate with the event in some way, will their audience find the association acceptable?

By Hamsini Shivakumar | July 19, 2021
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He will be based in Delhi and spearhead the expansion of the new media creative shop

By BuzzInContent Bureau | July 19, 2021
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