The film highlights the struggles of a UPSC aspirant and how Edukemy's interactive platform and training helped him ace the tough examination

The anthem captures and highlights the bravery of all the healthcare frontline workers and police officers, who worked day and night for the society to fight against Covid-19

BuzzInContent caught up with Gulati, Chief Marketing Officer of the global auto parts company, to talk about their focus on sports, content strategy for the Olympics and marketing during the pandemic

BuzzInContent caught up with masters of branded content in India to figure out the right way of placing logos in branded videos and if a brand logo's presence really bothers consumers

The campaign, in a very child-care centric tactic, involves a video to keep children engrossed in educational content about healthy diets, in a format that appeals to them most

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Netflix India's branded content strategy, including the content initiative for the film Haseen Dillruba, where inspector Rawat from Haseen Dillruba (played by Aditya Srivastava, known for his role as Abhijeet on C.I.D.) reaches out to the OG crime-solving team C.I.D. to help him crack the case central to the film

The agency behind the campaign is Yellow Bulbs and the production house is Fickle Formula

This season will feature Arjun Kapoor, Tahira Kashyap, Pratik Gandhi and Rohan Joshi cooking their gourmet creations and pairing them with highballs in each episode

Sid Mewara, Co-Host and Executive Producer, The Big Forkers, shares tips on creating content that is candid and keeps the audience hooked

The film conceptualised by Black Swan Life aims to remind people that some bonds cannot be broken

The film, ‘Struggles of a UPSC Aspirant', highlights how Edukemy understands the needs of aspirants and enables them to achieve their dream with their focus on quality education and personalised learning experience

The virtual fashion show had Zivame women walking the ramp from home featuring collections across lingerie, shapewear, activewear and sleepwear

Consumers are more likely to endorse brands that don't just adopt a social stance in the digital world but also work to execute them on the ground, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, in this week's Content & Culture

Subramanian, Head of Brand and Communication, CoinDCX, talks in detail about the brand's focus on content marketing and how it is using a new-age content strategy to educate and engage with consumers

Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, writes that of all influencers, gamers are known to have the best audience engagement. Content creators play games and entertain their audience. Their fan base is largely between ages 15 and 30, which is the most targeted demographic in advertising

BuzzInContent caught up with Kaul, Head, Personal Health, Philips to talk about their influencer and digital content strategy to promote the Philips OneBlade razor. He talked about the brand's collaboration with TVF and the usage of celebrity influencers to amplify the campaign #KhulKeBolo

The quality of content is a function of input and with a creative block, there could be resultant delays in production and distribution of content. Sharing their personal experiences, content marketers and experts tell BuzzInContent how to deal with creative fatigue

Organised on Insurance Awareness Day, the session was conducted by actor Tisca Chopra. Suresh Badami, Executive Director, HDFC Life, Dr Anupam Sibal, Group Medical Director of the Apollo Hospitals Group and Lisa Ray, actor, model and author took part