Rising Star Awards 2022– Winners

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The influencers adopt a humorous approach, building a storyline around the fun product. The engaging storyline forces you to watch the video till the end. While promoting the product, they have created a narrative that reflects it through their campaign

By Benita Chacko | May 28, 2021
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The heart-warming video features the house help, vegetable vendor, watchman, delivery guy and more—all shot in their natural avatars while at work

By BuzzInContent Bureau | May 27, 2021
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The company has created a microsite, Ghar ki Baat, which features the campaign video, a link to the Covid Citizens website, a list of groups and communities working to help people and links to donate to these Covid warriors directly

By BuzzInContent Bureau | May 27, 2021
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The campaign executed by Logicserve Digital showcases everyday moments where people from all walks of life are contributing towards fighting the pandemic in their own capacity

By BuzzInContent Bureau | May 26, 2021
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While human-interest storytelling certainly is a powerful way to evoke emotions, BuzzInContent asks experts why brands need to be more innovative and go beyond creating just human-interest storytelling if they want to beat the fatigue

By Akanksha Nagar | May 25, 2021
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In February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders

By BuzzInContent Bureau | May 25, 2021
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Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

By BuzzInContent Bureau | May 25, 2021
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At a time most brands across the globe are theming their content around hope and positivity, only being able to resonate with the consumers' cultural background can help them stand out in the clutter, writes the Founder of Leapfrog Strategy Consulting

By Hamsini Shivakumar | May 24, 2021
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To help answer this question, Shivakumar, Founder, Leapfrog Strategy Consulting, has studied four examples of branded communication – two with child influencers and two storytelling-driven pieces featuring kids

By Hamsini Shivakumar | May 20, 2021
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The brand reiterates the idea of challenging stereotypes, of being different without really being slotted in any one category, in a very distinct and unconventional manner

By BuzzInContent Bureau | May 19, 2021
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The campaign focuses on the tactile and emotional appeal of electric vehicles and conveys the experience of hassle-free travel covering longer distances and to remote locations or even short weekend day trips

By BuzzInContent Bureau | May 19, 2021
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The brand educates people about good quality sleep to tackle Covid-19 anxiety and help improve the efficacy of the vaccine

By BuzzInContent Bureau | May 19, 2021
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To connect with consumers on a human level, brands often support causes and launch interesting content around these topics. Experts, however, warn that being a keyboard warrior to tackle real-life problems is an escape route for brands. They explain why a brand's narrative ought to be demonstrated by its actions

By Akanksha Nagar | May 18, 2021
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The brand aims to bring alive the invincible impact of memories in our lives. It emphasises that memories not only exist in the past but can also be the driving force that motivates one to move forward in life

By BuzzInContent Bureau | May 17, 2021
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The Covid context and global salon lockdowns have underscored the importance of hair experts in our lives. The digital series hopes to touch the global hair community to upskill and inspire them

By BuzzInContent Bureau | May 17, 2021
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Man's Life aims to create space for a one-stop lifestyle destination for men, where advertisers have the dual benefit of editorial content and engagement. Starting with a video-first content approach, it plans IPs across entertainment, sports, lifestyle and auto content and will venture into podcasts too

By Akanksha Nagar | May 13, 2021
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In this article, brands and agencies discuss the changing depiction of the elderly in communication narratives, the popularity of senior citizen influencers and how they are becoming the most credible advocates of brands

By Akansha Srivastava | May 11, 2021
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The Mother's Day content themes this year kept in mind the pandemic situation and how mothers have stood as strong pillars not just at home but also as Covid warriors

By BuzzInContent Bureau | May 10, 2021
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