What's Your Problem, a Wondrlab company, has conceptualised the video series

New-age video content creators Ganesh Vanare and Anunay Sood capture their experiences across Kurseong, the land of white orchids in Darjeeling, and Sandakphu, the highest peak in West Bengal, through the Oppo phone as part of the ‘Life Unscene' campaign

BuzzInContent caught with Sharma, Marketing Director, Blued India, the world's largest gay dating social media app, to discuss how content is helping the brand break stereotypes and normalise conversations around the LGBTQ community in India

Children are often featured in their parents' influencer marketing campaigns. But now they are becoming influencers themselves. BuzzInContent.com spoke to some influencer agencies to understand what goes behind these campaigns

In the second episode of BuzzInContent's monthly IP, Hamsini Shivakumar, Semiotician, Leapfrog Strategy Consulting, Savita Pai, Chief Digital and Media Officer, Diageo India, Sajni Masturlal, Head of Content, Wakefit and Karthik Nagarajan, Chief Content Officer, Wavemaker India and Head of Content, GroupM India talk about the nuances of creating content that is culturally relevant

The Founder of Leapfrog Strategy Consulting writes that given the times we are living in, if brands start relevant and wide-reaching conversations to grow awareness around mental well-being, they could make a dent in the social handling of the issue and, of course, be remembered fondly as changemakers by consumers

The campaign #CoolHaiMeriMaa reiterates that a mother's confidence in a child helps the child to progress and succeed in life. The initiative appreciates their will of standing tall and smiling for their children and guiding them in the toughest of tough situations

The influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes

The Founder, Leapfrog Strategy Consulting, says there is almost a white space when it comes to branded content which furthers the cause of eco-friendly, cruelty-free, sustainable and zero waste consumption in India. Unilever's entry into this space – even if at a global level – is a sign of a growing clientele for such products

As part of brand integration, in each weekly webisode, Chef Anahita digs into her fridge and picks out one Goeld frozen food to create mouth-watering and wholesome dishes

Traveller, photographer and videographer Anunay Sood and travel and lifestyle photographer Ganesh Vanare will explore Kurseong, in Darjeeling, and Sandakphu, the highest peak in West Bengal, and capture their experience through the lens of Oppo Reno5 Pro 5G

Ruskin Bond professes the importance of community living for senior citizens, and the need to be in a community such as The Virtuoso Club and Serviced Residences, which fosters positivity, active living and a socially engaging lifestyle

The sportswear brand will launch 20 films in a phased manner, including that of Ranveer Singh, Hima Das, Beyoncé, Paul Pogba, Mo Salah and Siya Kolisi. Their stories will be brought to life through rare, home footage of some authentic stories in sports culture around the world

The series follows travel influencers Abhishek Vaid and Chaitrali Ghodke as they travel through South India in search of musical inspiration, using Harman Professional's audio solutions to produce the show on the road

Produced by TheVibe Studios, this show shows four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to experience the country's first break of dawn

The Founder of Leapfrog Strategy Consulting writes that CarDekho's example is a lesson in how brands can bring synergy between branded content and ads. Just because the two formats serve different requirements and may be used to address different segments, it doesn't mean they need to differ in how they build the brand

In the launch video, Mr Nags briefly talks about RCB and its players, who will change their style both on and off the field, while announcing Myntra's role in taking the fashion quotient of the team up a notch

BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers