Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture
By Hamsini Shivakumar | December 13, 2021A short film, Eye to Eye with the Tiger, has been filmed as part of the partnership
By BuzzInContent Bureau | December 10, 2021It pays homage to those men who came out of their comfort zones to help others and give back to the society
By BuzzInContent Bureau | December 08, 2021The campaign has been conceptualized and produced by Zee5 India
By BuzzInContent Bureau | December 07, 2021The products of both brands are integrated in the story line to reach out to a larger set of audience
By BuzzInContent Bureau | December 06, 2021Collaborating with Universal Music India, the automaker has launched a platform for the enablement of young talent in India- Hyundai Spotlight. Elaborating on this, Khullar - Group Head Marketing, Hyundai Motor India, says such partnerships don't directly benefit the current consumer base but the augmented experience is cherished by all
By Akanksha Nagar | December 06, 2021Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting decode Cadbury's iconic campaigns and the recent video by a young digital creator, for the chocolate brand, which has set a new benchmark
By Hamsini Shivakumar | December 06, 2021The bank has tried to showcase the transformation brought in the lives of those belonging to the transgender community through their offerings
By BuzzInContent Bureau | December 03, 2021Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands
By Akanksha Nagar | December 02, 2021Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the stance taken by the brands which sell products for men and how they are trying to reshape the currently accepted notions of masculinity
By Hamsini Shivakumar | December 01, 2021The film focuses on supporting Cred's goal of promoting financial independence and literacy
By BuzzInContent Bureau | November 30, 2021Dharma 2.0 is the arm of Dharma productions, that will exclusively focus on creating ad films
By BuzzInContent Bureau | November 26, 2021The video has been directed and choreographed by Dhanashree Verma
By BuzzInContent Bureau | November 25, 2021Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write that precious metals brands need branded content to create a larger narrative where the metal in question is mystified instead of particular products. Such a context helps in forging new meanings and inter-connections that traditional marketing/advertising cannot have access to due to logistical limitations
By Hamsini Shivakumar | November 25, 2021The report taps on data from over 15,000 influencers in India on the company's influencer marketing platform, AnyTag
By BuzzInContent Bureau | November 24, 2021The film is entirely shot on a OnePlus device, the OnePlus 9 Pro, and is available exclusively on Disney+Hotstar
By BuzzInContent Bureau | November 24, 2021The idea behind the campaign is to encourage men to speak up, share and be open about seeking external help for any worries they have
By BuzzInContent Bureau | November 23, 2021The campaign was conceptualised and executed in partnership with creative agency Ogilvy India, media agency Wavemaker India and mental health organisation, The Minds Foundation
By BuzzInContent Bureau | November 23, 2021