Rising Star Awards 2022– Winners

YouTube

Premium
Image

The edtech brand drives a message with the film that failures must be looked as stepping stones to success. The campaign is conceived by Lowe Lintas Bangalore

By BuzzInContent Bureau | March 03, 2021
Premium
Image

Conceptualised by Social Panga, the digital video showcases women from different fields – a writer, a fitness influencer and a rapper (Dee MC) to celebrate the new-age women who tread on lesser travelled paths and make a mark for themselves in diverse fields

By BuzzInContent Bureau | March 02, 2021
Premium
Image

Conceptualised and executed by NDMPL, the story breaks perceptions and myths such as ‘Women don't get along with each other', ‘A woman doesn't like it when another woman is wearing an outfit similar to hers', ‘A group of women is more chaos, less result'

By BuzzInContent Bureau | March 02, 2021
Premium
Image

The song ‘I'm A Rebel' is part of the brand's ‘TRebel' campaign to celebrate women of today and tomorrow who live life on their own terms

By BuzzInContent Bureau | March 02, 2021
Premium
Image

The Unilever ice-cream brand has joined hands with Terribly Tiny Tales to promote its new variant ‘Chokissimo' in Butterflies 2, a season of sparkling stories

By BuzzInContent Bureau | March 02, 2021
Premium
Image

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the brand's attempt at visibility has turned into sponsorship, what should have painted a brand persona has become a confused mix, and going for distinctiveness has landed it with an unsteady approach to comedy

By Hamsini Shivakumar | March 01, 2021
Premium
Image

BuzzInContent caught up with Sanjay Sharma of Mother Dairy and Karthik Nagarajan of Wavemaker India (it is Mother Dairy's media agency), to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign ‘Paneer packed hai to safe hai'

By BuzzInContent Bureau | February 26, 2021
Premium
Image

The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million

By BuzzInContent Bureau | February 25, 2021
Premium
Image

In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms

By Akansha Srivastava | February 24, 2021
Premium
Image

The video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those couples who are facing the issue of infertility

By BuzzInContent Bureau | February 24, 2021
Premium
Image

The Wakefit Sleep Internship programme encourages people to invest in quality sleep, which would not only increase their productivity throughout the day but also promote a healthy lifestyle

By BuzzInContent Bureau | February 22, 2021
Premium
Image

The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

By BuzzInContent Bureau | February 22, 2021
Premium
Image

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how performance poetry is the new kid on the block, a new approach to build and sustain an emotional connection. Its strengths are the very opposite of human-interest story videos — the videos are indirect, polished and slick; and deal in fictional emotions

By Hamsini Shivakumar | February 22, 2021
Premium
Image

The final guidelines to be released on March 31, 2021, will be applicable to all promotional posts published on or after April 15, 2021

By BuzzInContent Bureau | February 22, 2021
Premium
Image

The brand went live on Facebook where celebrity chefs Ajay Chopra and Vicky Ratnani interacted with the live audience, shared their tips and solved kitchen queries as part of the campaign ‘Ghar Ka Khana, #GoodToGreat'

By BuzzInContent Bureau | February 19, 2021
Premium
Image

The ingredients for each of the recipes in the cookbook can be ordered directly from the book with a simple QR scan and the order gets delivered by Swiggy Instamart in 30-45 minutes

By BuzzInContent Bureau | February 18, 2021
Premium
Image

While the campaigns have been launched around the same time to promote the video quality features of the phones, each film has a completely different insight, execution and treatment

By BuzzInContent Bureau | February 18, 2021
Premium
Image

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

By Hamsini Shivakumar | February 17, 2021
Back to Top