Rising Star Awards 2022– Winners

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The agency will look into end-to-end influencer management activities, including brand partnerships, and leverage the gaming influencer's brand value

By BuzzInContent Bureau | February 16, 2021
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The brand created the platform #OreoReciPic, where people had to share pictures of recipes using Oreo as an ingredient. The winning dishes were recreated by famous chef Pooja Dhingra along with comedian Rohan Joshi

By BuzzInContent Bureau | February 16, 2021
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Season 4 captures the essence of what it's like to be set up for an arranged marriage in 2021 with the new Cadbury Silk Mousse acting as a catalyst between the characters. Season 5 integrates the Cadbury Silk Heart Pop in a heart-warming narrative that touches upon the sensitive topic of acceptance of specially-abled people finding love despite their challenges

By BuzzInContent Bureau | February 16, 2021
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While many branded opted for regular ads, a few took the content route to win the hearts of consumers. A look at some charming and heart-warming content-driven campaigns to celebrate love in 2021

By BuzzInContent Bureau | February 15, 2021
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The three-month-long campaign ‘Kaun Dumb Hai', will include a series of digital content that will focus on reiterating the issue and will be used by condom marketers to help reach a larger audience

By BuzzInContent Bureau | February 12, 2021
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Fifteen original and favourite positive stories of love, friendship, community, work, hope and family were commissioned on behalf of Nokia and have been created and designed to be shared with loved ones as Short Moving Stories – short, text-able messages of hope

By BuzzInContent Bureau | February 12, 2021
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The film created by 22feet Tribal Worldwide depicts a poem narrated by Pallavi Mahajan, who herself is a woman in science

By BuzzInContent Bureau | February 12, 2021
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Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India, tells BuzzInContent that the core thought behind the campaign was that whether one is committed, happily single or in a long-distance relationship– no matter what the scenario may be, Lay's can help celebrate their ‘RelationChip Status'

By BuzzInContent Bureau | February 12, 2021
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MX Player is the first homegrown platform to introduce interactive narratives as a product innovation, where viewers can decide the course of the story

By BuzzInContent Bureau | February 11, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, picks 10 examples of branded video content released between 2017 and 2020 to gauge the latest trends that will hover over 2021's Valentine's Day celebration by brands

By Hamsini Shivakumar | February 08, 2021
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Hosted by RJ Naved of ‘Mirchi Murga' and featuring celebrities such as Ranveer Singh, Bhuvan Bam, Harbhajan Singh, Nushrat Bharucha, Aparshakti Khurana, Vijay Varma, Nidhi Singh, Sumit Vyas, it premiered on February 7 and will air every Sunday at 10:30 pm

By BuzzInContent Bureau | February 08, 2021
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The app will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

By BuzzInContent Bureau | February 03, 2021
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The video intends to educate people about how to save tax with health insurance plans, which is crucial and seasonal in the last quarter of the financial year

By BuzzInContent Bureau | February 03, 2021
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The campaign executed by Innocean Worldwide was aimed at keeping in constant touch with its audience and create engaging content to strengthen the connect Hyundai enjoys with its followers

By BuzzInContent Bureau | February 03, 2021
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In this week's in-depth analysis of an editorial site of Natural Diamond Council, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how their website, as branded content, has been able to do what a marketing campaign, a series of advertisements or a promotional exercise couldn't have achieved — the ability to direct and shape the diamond semiosphere

By Hamsini Shivakumar | February 01, 2021
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The idea of the campaign was to portray the ‘no noise, only performance' function of Haier's HW100 and HW80 washing machine and connect it with sportswomen who have successfully performed and delivered with no much noise

By BuzzInContent Bureau | January 29, 2021
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Directed by Inflict aka Homie, the video has been shot in Chandigarh to put together a vibrant dance community around the feel of this song

By BuzzInContent Bureau | January 29, 2021
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In a conversation with BuzzInContent.com, content experts list campaigns that will be etched in their memory for a long time and ones they wished they were a part of

By Akanksha Nagar | January 28, 2021
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