Rising Star Awards 2023– Winners

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The campaign talks about consent while playing Holi, as not many people are comfortable around colours being applied to them. The tagline says – ‘Holi Khushiyon ka tyohar hai, zabardasti ka nahi'

By BuzzInContent Bureau | March 21, 2022
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This year, the brand has taken its music property a step ahead by bringing out original compositions with Armaan Malik (Hindi), Arko Pravo Mukherjee (Bengali), Mahalaxmi Iyer (Tamil) and Siddharth Mahadevan (Telugu)

By BuzzInContent Bureau | March 17, 2022
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The wellness chat show will host a wide range of celebrity guests and is centred around physical well-being

By BuzzInContent Bureau | March 16, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the space of “equal partner families” is ripe for more and more interesting narratives on ‘new-age dads' and ‘equal partner parenting'. The brands that still feature ‘hands-off' dads in their ads could soon begin to look ‘outdated' or ‘too traditional'/‘orthodox' in their manifest values

By Hamsini Shivakumar | March 16, 2022
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Anvita Arora, Anuj Rai, Ishan Naman Sinha and Parikshit Vivekanand have joined the content studio's team

By BuzzInContent Bureau | March 15, 2022
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While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

By Akansha Srivastava | March 15, 2022
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The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

By BuzzInContent Bureau | March 14, 2022
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The Raid Night will be streamed every Friday from 10 pm till 12 am, starting March 11

By BuzzInContent Bureau | March 11, 2022
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The multi-starrer digital films from the higher EdTech platform, streaming on SonyLIV, aims to bring out the real-life journeys of select upGrad alumni

By BuzzInContent Bureau | March 11, 2022
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Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

By BuzzInContent Bureau | March 09, 2022
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Last week, Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, wrote how most female characters in Indian brand communication remain a manifestation of societal stereotypes. In this article, they delve deeper into factors that help us in moving beyond the stereotypes

By Hamsini Shivakumar | March 09, 2022
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As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages

By BuzzInContent Bureau | March 08, 2022
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The storytelling platform, now a year-long initiative, adds enablement to these powerful stories of unstoppable women

By BuzzInContent Bureau | March 08, 2022
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BuzzInContent.com compiles some of the Women's Day campaigns that bring a smile to faces and motivate women to go ahead in life in whatever field they desire to be in

By BuzzInContent Bureau | March 08, 2022
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The campaign film by Whisper is primarily designed to illustrate how a girl's lack of period education contributes to her missing school days, a situation exacerbated by the glaring absence of period education in Indian textbooks

By BuzzInContent Bureau | March 02, 2022
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Bringing to the fore nuances of the actor's journey, the campaign reinforces the belief that kings are made over nights, not overnight

By BuzzInContent Bureau | March 02, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the stereotyping of women, the token equality in the Indian advertising industry

By Hamsini Shivakumar | March 02, 2022
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The campaign features actor Girija Oak Godbole who urges men to open up to live confidently

By BuzzInContent Bureau | March 01, 2022
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