Rising Star Awards 2022– Winners

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The show captures the true sentiments of the characters having a candid conversation about menstruation and understanding the physical and mental discomfort of heavy flow, cramps and PMS

By BuzzInContent Bureau | December 15, 2020
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The underlying principle of curation is being consumer-centric and that can help achieve success, conclude the panellists of the session titled ‘If content is king, curation is queen' at BuzzInContent Conversations

By Shradha Mishra | December 15, 2020
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When the logic grows old or doesn't help strongly distinguish between category competitors, reaching out to the emotional faculty can possibly ensure your product's renewed usage, writes Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting

By Hamsini Shivakumar | December 14, 2020
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In a Fireside Chat as part of BuzzInContent conversations, the Chief Executive, Personal Care, ITC, explains on how content helps to drive business and shares examples from his experience

By BuzzInContent Bureau | December 11, 2020
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Speaking at BuzzInContent Conversations, Jason Miller, Head of Brand, ActiveCampaign, explains how content marketers can push creativity with inspiration and how one can always learn how to be more creative

By BuzzInContent Bureau | December 11, 2020
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Speaking at BuzzInContent Conversations 2020, experts and industry leaders discuss the fine art of balancing technology with a human touch in the field of content marketing

By Akanksha Nagar | December 11, 2020
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Speaking at BIC Conversations, the Marketing Head of Viacom18 Studios said brands should not try to force-fit themselves in films. Rather, their association and integration in films should be in context to what they stand for. He said brands should create co-branded spots creatively

By Shradha Mishra | December 11, 2020
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Speaking at BuzzInContent conversations, a panel of experts from diverse fields discussed if branded content is a better choice over traditional advertising, the future of branded content, and who can create content better — brands or publishers

By BuzzInContent Bureau | December 10, 2020
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Speaking at BuzzInContent Conversations 2020, influencers, agencies and brands discuss why influencers demand a sizeable say in brand communication. They talk about influencers having an emotional connect with brands and explain why having influencers as brand evangelists work well

By Akanksha Nagar | December 10, 2020
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Experts across categories come together at BuzzInContent Conversations 2020 and express how the Covid-19 crisis made them reimagine the future of content marketing in a better way

By Akanksha Nagar | December 10, 2020
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Speaking at BuzzInContent Conversations, experts from diverse fields discuss how brands need to find ways of making troll-proof content

By BuzzInContent Bureau | December 10, 2020
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As video ad spends grow by 8% this year, BuzzInContent.com finds out how brands amplified the utilisation of video content marketing space to reach consumers who moved online during the pandemic

By Akanksha Nagar | December 08, 2020
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Author Ankit Agarwal, Founder, Do Your Thng, analyses the rise and fall of various short-form video content platforms across the globe

By BuzzInContent Bureau | December 03, 2020
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Due to the pandemic, the consumption of food-related content is on a high, making many brands take this path. But the challenge is differentiation. This week, Hamsini Shivakumar lays down the strategy that can help brands bring a differentiation at a time when everyone is jumping on the bandwagon of food-related content

By Hamsini Shivakumar | December 02, 2020
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The film was created and conceptualised by BBH India, directed by Jess Kohl with an original soundtrack composed by music director Mikey McCleary with vocals by Indian-American rapper, singer, songwriter and dancer Raja Kumari

By BuzzInContent Bureau | November 27, 2020
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Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It is a great platform for musicians to showcase their grassroots approach to making music in an entirely collaborative format

By BuzzInContent Bureau | November 27, 2020
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Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic

By Akanksha Nagar | November 26, 2020
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BuzzInContent.com finds out how the pandemic has challenged creators and brands to focus on differentiated content offerings to grab more eyeballs

By Akanksha Nagar | November 24, 2020
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