Rising Star Awards 2022– Winners

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Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

By Hamsini Shivakumar | November 23, 2020
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The anthem written by Prasoon Joshi and composed by AR Rahman is looking to drive behavioural change on water and hygiene issues plaguing the country

By BuzzInContent Bureau | November 20, 2020
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The campaign is executed by Filter Coffee Co. using a mix of macro, micro and nano influencers

By BuzzInContent Bureau | November 20, 2020
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The video ‘Baap Beta Aur KBC' directed by Deepak Mishra features Naveen Kasturia and Rajit Kapoor

By BuzzInContent Bureau | November 20, 2020
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News18 Network will create a show ‘Young Genius' that will air on TV beginning in January and ending in March 2021. Times of India has launched a #KeepLearning campaign that will offer innovative, engaging and informative content for young students

By BuzzInContent Bureau | November 19, 2020
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The matrimony site's campaign #PerfectSathi is conceptualised to engage with prospective brides and grooms. BuzzInContent caught up with Sumeet Singh, CMO Info-Edge, the parent company of the brand, to know the secret sauce behind the influencer-driven content strategy that is showing a direct impact on business

By Akansha Srivastava | November 19, 2020
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Amid the scarcity of fresh content and a dire need to integrate the brand with the content on TV and digital, brands and agencies ought to be a tad smarter with the integration. BuzzInContent.com figures out how the branded content space is evolving amid the pandemic

By Akanksha Nagar | November 17, 2020
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Santhanam, CMO, HDFC Bank, tells BuzzInContent.com how content marketing is top-of-the-funnel activity for the brand and why influencer marketing is helping the brand to micro-target its customers

By Akanksha Nagar | November 16, 2020
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting writes that hybrid format tends to mix up characteristics from ads and content, as per the perceived requirement and it makes more sense to the marketer who feels concerned about the ROI on a pure branded content film and sees this as a way to continue the product sell while making it less interruptive

By Hamsini Shivakumar | November 13, 2020
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The short film's plot is centred around the spirit of resilience of 28-year-old Pooja and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture

By BuzzInContent Bureau | November 13, 2020
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The film conceptualised by Autumn Grey and Utopians portrays a ‘slice-of-life' event to highlight the spirit of generosity in action and highlights what this festival has always stood for — selfless and unmeasured giving

By BuzzInContent Bureau | November 12, 2020
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The video campaign #SmileWalaDiya has a contest where people will be encouraged to share how they will delight their friends this Diwali. The film has been co-produced by Schbang Motion Pictures and Happy Monk

By BuzzInContent Bureau | November 11, 2020
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains that as brands are increasingly expected to have responsible conversations within their category, content has become the way to go

By Hamsini Shivakumar | November 06, 2020
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Written in both Hindi and English, the e-book offers an interactive experience with clickable links to instructional videos that demonstrate how the dishes are made

By BuzzInContent Bureau | November 05, 2020
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The film created by Schbang narrates the tales of Michelin star Chef Vikas Khanna, Arjuna awardee badminton player Parupalli Kashyap and popular comedian Bharti Singh, who did not let asthma stop them from achieving their dreams

By BuzzInContent Bureau | November 04, 2020
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The campaign narrates the message of how ‘kindness resides in all of us, we just have to find it for others'

By BuzzInContent Bureau | November 04, 2020
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Vaibhav Odhekar, COO and Co-Founder at POKKT, writes about key challenges the influencer marketing ecosystem face and the solutions

By BuzzInContent Bureau | November 04, 2020
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This week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Spotify's influencer-led content marketing strategy through the filter of semiotics

By Hamsini Shivakumar | November 02, 2020
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