Rising Star Awards 2022– Winners

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The company's women empowerment initiative SaheliWorld, conceived by art director Sumeet Patil, recognises nine “goddesses” of Maharashtra this Navratri

By BuzzInContent Bureau | October 30, 2020
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The brand also launches a special Cookbook featuring 30 sweet and savory recipes for your everyday breakfast

By BuzzInContent Bureau | October 30, 2020
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Having increased its content marketing efforts amid the pandemic, the brand is utilising influencers and vernacular content. Dhall, Chief Operating Officer, PolicyBazaar, tells BuzzInContent.com that these few months will be a great learning for marketers who otherwise tend to ignore content marketing

By Akanksha Nagar | October 29, 2020
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The condom brand wants to give a message to all parents that they should be alert and keep a close check on the content their young ones are consuming online

By BuzzInContent Bureau | October 29, 2020
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The Man Who Walked Around the World will premiere globally on Discovery's portfolio of brands and services on November 12

By BuzzInContent Bureau | October 28, 2020
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BuzzInContent.com spoke to content marketing practitioners to understand how the pandemic will change the way brands strategise content marketing plans for 2021. Will 2020's content marketing trends remain unchanged or will new ones take birth as we move into 2021?

By Akansha Srivastava | October 27, 2020
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach

By Hamsini Shivakumar | October 22, 2020
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The session shed light on the increased interest among people on improving health and immunity during this pandemic and how sleep, the most natural way for our body to boost immunity, is often left out of this conversation

By BuzzInContent Bureau | October 22, 2020
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The sketch highlights how it is difficult for some people to say ‘No' and need a dependable commute option to complete their work

By BuzzInContent Bureau | October 21, 2020
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‘Stories' as a feature has become a huge asset for social media and professional networking sites alike. BuzzInContent.com finds out how this has become a ‘standard' feature and how brands can piggyback on it to connect with their users

By Akanksha Nagar | October 20, 2020
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Season 3 explores the same-gender romantic relationship between two young girls. With the increasing importance of wearing a mask to prevent the spread of viruses, PureMe's range of long-wear, linen masks was seamlessly woven into various episodes of the series

By BuzzInContent Bureau | October 20, 2020
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Showcasing how the pandemic has accelerated virtual dating, with a surge in swipe volume and messages sent on Tinder, the partnership captured newer dating encounters and unpredictable plots via text-based, video and visual content

By BuzzInContent Bureau | October 19, 2020
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Whisper had earlier partnered with Girliyapa for its web series Girls Hostel

By BuzzInContent Bureau | October 16, 2020
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In this week's semiotic analysis, Hamsini Shivakumar analyses the brand's music video created with rapper Dee MC. She says the brand hasn't found its own voice through the video or evolved the visual and verbal signs of progressiveness, but it has simply adopted the formula learnt from culture to tick the right boxes for the anti-colourist crowd

By Hamsini Shivakumar | October 16, 2020
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The brand will run a dance challenge based on the hook step in the music video through the Instagram profiles of the 10 celebrities featured in the video

By BuzzInContent Bureau | October 15, 2020
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It's an innovative content strategy for a confectionery brand to extend its usage beyond regular consumption. BuzzInContent.com caught up with Ritesh Sud, Associate Director, Category (Marketing) and Media, Perfetti Van Melle, to understand the brand's content strategy to increase awareness and sales of the product

By Akansha Srivastava | October 14, 2020
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In a joint interview with BuzzInContent.com Aalok Bhan, Director and Chief Marketing Officer and Rahul Talwar, Marketing Head, explain how content marketing initiatives helped the life insurance brand move ahead during and after lockdown. They talk about the brand's overall content strategy and future plans

By Shradha Mishra | October 13, 2020
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The brand with its philosophy of mood uplift transcends from ‘Joy of Bathing' to ‘Joy of Living' with this launch

By BuzzInContent Bureau | October 12, 2020
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