The campaign narrates the multiple negative thoughts that a woman goes through during pregnancy in the middle of the Covid-19 pandemic

The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra's efforts of tapping into the fashion-centric audiences and beyond

The 24-episode video series focuses on the importance of men's grooming and breaks societal taboos that manhood is mostly associated with, where grooming and skincare are referred to as being feminine

In this week's semiotic analysis, Hamsini Shivakumar picks up Tinder's content initiative and asks what are Tinder and its influencers' definition of dating for the young Indian

As part of the strategy, the channel generated UGC around how wives can protect their husbands from other women and compiled it in a digital book, ‘Book of Nuskhe'

The campaign #SapnoPeKoiLockdownNahiHota is conceptualised by Hyper Connect. The content answers questions like coping up with life after losing a job or livelihood, stop or continue with SIP, how to manage expenses and investments within present income, etc.

Executed by Momspresso, the campaign features former cricketer Sanjay Manjrekar, who will narrate stories from the cricket ground on how people can depend on insurance in uncertainties

Anand, EVP and Portfolio Head, Diageo India, tells BuzzInContent.com how the pandemic provided a new challenge to content marketers, bringing into focus the fact that there is much more than traditional methods and channels

This partnership was created by Wavemaker. While exploring the locales of Rajasthan, the duo created unique content with videos and posts, blending key features of the bikes as they shared their tales and stories

Presenting this week's Content & Culture analysis done by rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar. They analyse a few Daughter's Day campaigns like Stayfree's #ItsJustAPeriod and Raho Safe's ‘When they grow up too fast' done over three years

Mehta tells BuzzInContent.com how businesses are showing more confidence in terms of investments in branded content amid the crisis. He shares how CarDekho with zero marketing investment but sole focus on content achieved the highest traffic ever amid the pandemic

As over 100 brands spend hundreds of crores on advertising, BuzzInContent.com speaks to brand custodians on how content is helping them differentiate their offerings in such a clutter this season

In the 30-minute video episodes, influencers and artists will speak about their forte and perform acts to present the audience with a blend of audio and visual food for thought

In the campaign conceptualised by Grapes Digital, Mankind Pharma shows the story of a pharmacist who falls ill and a small kid gets medicine for him, giving the message how we should care for the people from the profession

The series launched in Gujarati is written and directed by Manan Desai, Co-Founder of The Comedy Factory, and conceptualised by Sideways

The film conceptualised by Lowe Lintas is in continuation of the Born Colourless campaign, which was launched through a manifesto on World Anti-Racism Day (March 21) last year

BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'

The collaboration with Colgate is a part of Zee5's influencer-led, content marketing tool Ampli5