BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

BuzzInContent.com speaks to stakeholders to figure out the scope of shoppable video content in India. They explain things one should consider while taking this route and discuss formats that can be used to create shoppable video content to keep the consumer engaged

The documentary shows how various individuals dealt with the pandemic as one community across the globe and highlights their contributions along with the discovery of their deeper self

Collaborates with BQ Brand Studio for an insightful tech video on OPPO's SuperVOOC fast charging technology

As part of the event, Tinder members can swipe at key points in the experience to move the story forward and see where it takes them. Their choices dictate more than just the story; they also impact who they match with and what they might chat about once the journey ends

Yan Han, International Business Chairperson, Topline Consulting Group, shares five points around which influencer marketing will evolve and adapt to the changing circumstances of the social order

BuzzInContent.com has compiled a list of a few branded content pieces that thanked teachers for the extra mile they went to stand against the unprecedented times

The first episode featured Deepika Padukone. The second episode featuring Balan was aired live on the Vedantu app on July 31. 1.3 lakh people registered for the episode, while the Vedantu website attracted one million visits and 8 lakh unique page views on the same day

Anuradha Aggarwal, Head, Infotainment and Kids, Star & Disney India, speaks to BuzzInContent.com about one of the finest brand integrations in recent times

The contest, activated during the lockdown, aims at giving independent artists a song and music video release opportunity on the platform in English, Hindi-Solo, Hindi-Group, Regional and Hip Hop

With strained budgets and rising content consumption amid the Covid-19 pandemic, BuzzInContent.com finds how brands across categories are putting greater focus on content marketing initiatives with a much more focused approach and spends this festive season

WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage

The poem weaved in verse by Ford's Director of Communication Kapil Sharma, is a celebration of collective human endeavour in the face of a challenge which shone through with many going further to help others

FreshTake series reflects upon Doublemint's brand proposition of starting something fresh and building meaningful connections

#NewspaperMornings is a multi-platform campaign and will engage in a dialogue with TOI's readers. The film is available on TOI's digital and social media handles. The campaign will be amplified across television, OTT and digital platforms

As part of the content-driven consumer engagement campaign, the brand has empanelled a jury of home décor industry experts Krsnaa Mehta, Founder, India Circus, Ronitaa Italia, Editor-in-chief, GoodHomes magazine, and Payal Singhal, leading designer, to select the deserving candidate

Conceptualised by OML (Only Much Louder), the video features Varun Thakur and Supriya Pilgaonkar

The comic characters are designed by famous cartoonist Sailesh Gopalan, founder of Brown Paperbag Comics. The brand will also conduct a masterclass on retirement planning in association with leading financial experts. Registrations can be done at the microsite