Explaining how brands have underutilised the content marketing space in India, Kumaar, CEO, tells BuzzInContent.com that the biggest challenge in the space is measuring the ROI and preferring quantity over quality. He discusses how ‘Content Repurposing' can be an apt strategy amid the pandemic

The anthem in association with Universal Music Group and Brands (UMGB) has been composed and sung by Vishal Mishra and written by lyricist Manoj Muntashir

The company was facing a lifetime low in its sales in the week of April 27-May 3. With the launch of the campaign #Crustflix on April 30, the brand fetched roughly 13% week-on-week growth in May and June. Traffic to Instapizza's website increased by 15x in May

In the near future, the kids' content industry is definitely going to swell if nothing else. With limited school timings and a few sources of entertainment, until life limps back to normal, kids' content creators and brands have an excellent opportunity to leverage the need

Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

Chef Vicky Ratnani will create quick dishes using Goldiee spices and ingredients selected by the audience through a digital poll

Jeep has also launched a film around Kartick Satyanarayan, Co-Founder of Wildlife SOS, an NGO that rescues and rehabilitates wild animals. Satyanarayan's life revolves around heading into the deepest jungles in his Wrangler to search, save, and conserve India's rich heritage

The show features musicians - Harrdy Sandhu, Jassie Gill, Indian Ocean, Javed Ali, Jeet Gannguli and Revanth, travelling across six cities to collaborate with local artists, experience the culture and music, and perform in mega concerts

The anthem sung by Kailash Kher and Shankar Mahadevan underlines some of the greatest achievements and innovations of the nation in the field of science, technology, health, defence etc.

FilterCopy has launched a new Instagram-first format called ‘FilterCopy Mini', which will focus on telling short, relatable stories in just under a minute

In the latest video, the actor professes his love for India and its multi-dimensional attractions – the beautiful terrains, mesmerising experiences, mouth-watering cuisines – and his deep desire to be back and enjoy all of these

Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format

As part of the campaign amplification strategy, the brand undertook the influencer marketing route and made the Mohan sisters and Louis dance on the brand's most famous Makeba song

66% of the influencers have seen a significant increase in post engagement during Covid-19

Until two days ago, many content creators were dependent on TikTok for their livelihood. After the ban, they are left to figure out ways and means to survive in a new environment

The objective of the series is to foster knowledge among the novice and less experienced investors about various aspects of investing through advice from experts from the company

Through the virtual event, Harley-Davidson India engaged with over 5.7 lakh organic viewers across social media platforms

The animation video uses movie names present on Flipkart Videos to fit the LGBT narrative