The lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up

To ensure that families can comfortably have this conversation with the girls in the family, Stayfree has tied up with Menstrupedia. The platform talks about what periods are and how to manage them better

The campaign has been launched to celebrate the start of train journeys amid Covid-19, highlighting the importance of safety, caution

Composed by Abhishek Arora, sung in the uplifting voices of Nooran Sisters and conceptualised by Ogilvy India, the anthem aims to empower Indians to be prepared for the new order with a blend of safety, style and self-belief

These recipes, along with 100 others, are also available on the brand's website www.milkmaid.in

The 12-episode series ‘5 Star Kitchen ITC Chef's Special' premiered on May 23, and will be aired every Saturday and Sunday at 11:00 am for six weekends across 33 channels of Star

The campaign has been conceptualised and executed by Mixed Route Juice. As part of the campaign, the brand invites people to submit their version of Dhara Dhara Shuddh Dhara tune. The best entries will be given special prizes

With the video launch, the brand also announced Khurrana as their brand ambassador

FCB Ulka created graph representations driving the message of staying inside homes and how it helps flatten the curve. It was shared by UNAIDS Geneva on social media on Easter weekend when people had plans to step out of their homes

The brand aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders

The short film ‘#SOS Save Our Sentinels – The Blink Film' is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes, in rare still photographs

The creative agency of the video is The Digital Street and production house is Cinnamon Pictures

The brand will showcase the stories on digital platforms in the form of video content capturing their initiatives and how they are keeping themselves protected. The video stories will also be featured on www.hargharsurakshit.com

The Tourism Board has partnered with Zomato for Zomaland@Home, a digital version of Zomaland to feature a number of Singaporean artists showcasing their talents and passions while sharing their common love for Singapore's diverse food culture

BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy

Within a short span since its launch, the campaign has garnered seven lakh views already. The video has also been shared by celebrity chefs such as Ranveer Brar and social media influencers, which helped the campaign increase its reach

In an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic

The four-part weekly series explores the local bazaars of Jodhpur, Delhi, Jaipur and Kolkata