Hosted by Bollywood star Kunal Kapoor, the show, to be aired on Times Now and ET Now, is a five-part exploration series focusing on the lesser-known facets of Scotland

Call for entries open for the inaugural awards honouring innovative content solutions of brands. Entry deadline: October 31, 2020

Archana Tiwari Nayudu, Director, Content and Communications at upGrad, tells BuzzInContent how the company though being very nascent in the content space wants to claim a bigger space in the lives of consumers. She also discusses their plan to explore content in four more regional languages

For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out

The brand aims to engage with consumers and generate awareness on the importance of sleep in a quirky way through the UGC campaign #YawnOffSleepOn

BuzzInContent compiles a list of content-driven campaigns done by Mastercard, ICICI Lombard, Tata Mutual Fund, Acko, IDBI Federal Insurance, DBS Bank and ICICI Prudential to celebrate Women's Day and to send across powerful messages

The company has created a special dark mode experience that replaces the traditional black found on many apps with a dark grey to reduce eye fatigue and make chatting easier on the eyes

Martis, Consumer Marketing Director at PGI, tells BuzzInContent how for the jewellery category content is much more than just emotions and why conventional marketing isn't sufficient. Talking about the company's plans, she discusses how it is able to build a positive circle of influence amid inauthentic influencers

Divanshi Gupta, Director, The Marcom Avenue, writes how with content marketing, brands are not just attracting visitors for a stroll but also to fulfil their search query and interest them into buying their product or service

The video is conceptualised and produced by RVCJ Digital Media in partnership with the ETMoney marketing team led by COO Santosh Navlani

The first episode of the video series that went live on the brand's social media platforms on February 20, showcases the relationship shared by the first seven regional directors of the H.O.G. Community with their machines and the bond within

In the past, UB has created a lot of good content for its various alcobev brands but has taken a break for a while. In an interaction with BuzzInContent, Singh, Head of Marketing, talks about their content strategy, why the brand has taken a pause from its channel and future plans in podcasts

Entry deadline: October 31, 2020

Over the years, the Austrian energy drink brand has become a content powerhouse with its footprints present across touchpoints where its audience is present. BuzzInContent analyses the brand's content strategy, which is now every marketer's dream

The campaign and the message resonate with a wide range of Luminous products that help set up a conducive environment for the children to prepare for exams

Nexa Music has released a music video by maestro AR Rahman. Titled ‘You Got Me', it is about celebration of music and new indigenous talent in English Music

The campaign crafted by FCB Ulka is part of Mission Garima, an initiative of Tata Trusts to promote safe, healthy and humane working conditions for conservancy workers in Mumbai

Ahead of Valentine's Day, Pepsi launched its ‘Swag Se Solo' music video that celebrates the single community. The video features Bollywood actor Salman Khan