45 influencers were seen promoting the app's verification features like ‘Secret Crush,' ‘Swipe Around the Globe,' ‘Mild and Intimate Quizzes'

Gozoop has conceptualised and executed the campaign for the brand. The first leg of the campaign was a video where a woman receives a puppy as gift on Mothers' Day. This time the brand is seen celebrating the marriage of same-sex partners

The video conceptualised and executed in-house features Ayushmann Khurrana reached out to more than 36 million people on social media and garnered an earned media estimated around Rs 59 lakh

To promote and celebrate the love of talent and passion, the brands brought two visually impaired musicians, Veer Mulraj, Sachin Patil and Bollywood composer Raghav Sachar to create soulful music

The video series will be launched on March 14 in India to encourage new, organic conversations based on shared content experience

Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands

The arm will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

Through the campaign, the brand wants to reach out to the young student community that can encourage and drive a mindset change among other people to take the pledge of donating their eyes

Shalini Singh, Chief-Corporate Communications and Sustainability, talks about the brand's plans in branded content and associations with content platforms such as TikTok, Quora, Snapchat to reach out to millennials

BuzzInContent lists content initiatives of brands ranging from influencer-led content, UGC, videos on content platforms and social media campaigns

The self-learning, non-biased Voice Bot will constantly upgrade itself based on the queries it receives, which enables Mr. SIP to provide optimal answers to investors

Conceptualised and executed by ADK Fortune, the film highlights that there is nothing private about the public place

Composed by Tanishq Bagchi and choreographed by Remo D'Souza, the anthem is an extension to the youth-centric campaign, ‘Har Ghoont Mein Swag' and intents to celebrate the youth of today who is single by choice

As part of the #IHaveThePowerChallenge, followers can post a quirky video on the campaign's musical theme, promoting the idea of saving planet earth. Winners of this contest will be presented with prizes

Industry experts feel it's important for content to be a consistent effort in the marketing plan. “If advertising is ‘Ek lohar ki', the content is ‘sau sunar ki,

The short-form video channel of Pocket Aces clocked 923 million views and 2.62k uploads in 2019 on Instagram

BuzzInContent caught up with Gurpreet Singh, Head Marketing, United Breweries, to know the story behind UB Group's 18-year-old print content property ‘Kingfisher calendar'. Singh also talks about how the content property has benefitted the brand, the execution and distribution strategy and future plans around the calendar

BuzzInContent.com caught up with Gopa Kumar, COO of Isobar India, to talk about Kia Seltos' content-driven digital launch campaign