In her first weekly article this year, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, points out learnings that brands can get from the D2C home and sleep solutions brand when they jump on to the branded content bandwagon without getting swept away in the plethora of content being created to woo the audience

For the last week of December 2020, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that relying on branded content to promote something as capital-intensive as a film is not risky. In fact, it may pay off better in the long run

The sleep and home solutions company aims to double down on its marketing wherewithal and continue to create content that adds value to the lives of its consumers

Talking about how the content space has been evolving, Radhika Gupta, MD and CEO, Edelweiss AMC, says webinars are about structuring content thoughtfully and regularly, and this format is here to stay for a longer run

Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

The campaign has a call to action, inviting Instagram users to participate in a contest, which gets Alpenliebe more visibility on the platform

The three-part series ‘The Aam Aadmi Family Vacation Special' unfolds the story of a middle-class Indian family, the everyday conflicts they face and their journey into buying their first car

On World Health Day, Tisca Chopra asked questions and navigated the audience to the journey of understanding what is good and bad for heart on dilkibaat.com. The video had four heart health questions with two options each, and Chopra would personalise the experience to every individual

This division comprises a 15-member team with associates from media companies such as TVF, Radio Mirchi and Sun Network

This week, Hamsini Shivakumar, Founder, Leapfrog strategy Consulting, analyses whether the BuzzInContent Gold winner Unacademy's ‘Let's Crack It!' and Silver winner upGrad's ‘Aage Ki Soch' live up to the categorisation of branded content and if they stand apart from the adjacent field of advertising

The campaign by Wunderman Thompson was launched on the eve of Facebook's first Fuel for India virtual event. It captures real stories of how small businesses have moved online during the pandemic to recover and grow using the power of their Facebook communities

The film, focused at India's youth, aims to instil an appreciation towards the need to save and plan for their future, an act that will not only ensure financial freedom but also mitigate the high amount of concern and anxiety that they carry because of their inability to plan for retirement

The video features independent artist Ambika Nayak and Acapella group Instrumen presenting a fun and quirky way to make cocktails at home

The campaign stands out for addressing a major financial concern through a soothing blend of a rap song and suave dance moves. The use of the catchy rap song will ensure the message remains imprinted in the audience mind

The campaign is built on real-life challenges and embarrassment faced by women due to bra outlines being visible, restricting their choice of outerwear. It aims to highlight this issue and the taboos associated with it through humour which is fun and relatable

The music video staring Haricharan Seshadri, Utthara Unnikrishnan, Srinivas and Anirudh Ravichander has been created in collaboration with Sony Music and Mindshare

The scenic video curated for the Skinn Escapade collection is inspired from the elements of nature. It speaks to adventure-seeking men between the ages 23 and 35, who are mesmerised with unravelling the unknown, and its mysteries

The show captures the true sentiments of the characters having a candid conversation about menstruation and understanding the physical and mental discomfort of heavy flow, cramps and PMS