Liva Fluid Fashion's digital-first campaign #LiveYourFlow is a unique blend of event, publishers and influencers, which has fetched the brand more than nine million eyeballs

This is the brand's first branded content partnership

India's first indigenously manufactured denim labels promote such art that keeps the youth spirit alive with their eloquent music

Ankit Agarwal, Founder and CEO of Do Your Thng, writes how social media platforms are bringing about a transformation. As much as social networks are amplifying body-consciousness, they are nullifying it even more

ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

This is an initiative at the company's end, started in 2014, to recognise and salute the real heroes without whose contribution the festivities would lose its glory

A series of letters were released on the Instagram handle and the users had to comment with songs starting from that letter, dedicating it to the food menu on McDonald's

Reckitt Benckiser announced the launch of a new range of pain relief brand, Moov Advance Gel. Around the launch, the brand has been creating a lot of UGC. BuzzInContent caught up with Duhan, Chief Marketing Officer, RB Health South Asia, to discuss the challenge of maintaining the quality of content while creating UGC

The company ropes in creative video agency Band-Stand Videos for the conceptualisation and digital agency Schbang Digital Solutions for execution

Based on ‘Future of Work' report by Dell Technologies in collaboration with Institute For The Future, the video emphasises on how emerging technologies like artificial intelligence, machine learning, internet of things etc. will change the way we work in the year 2030. It also highlights how there might be the creation of new jobs in the future that do not even exist as of today

Zubin Sarkari, Founder of Glamrs, a digital platform for women, writes how people are increasingly moving from shorter to longer forms of video content

Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

The first video ‘The feedback' experiments with entrepreneurs who believe in inclusiveness. The second video ‘Leap of faith' depicts the conviction one needs to follow his dreams

The campaign ‘Perfect films never leave you' is conceptualised and executed by River Advertising

Featuring the Xiaomi ringtone, the video is an interesting contemporary spin using EDM, leveraging the brand's high-spirited identity and Mi Fan culture

Leo Burnett won a Bronze for the campaign ‘Jeep Democracy' in the Branded Content medium at the awards

As part of the campaign #SikhaateRehna campaign, three humorous videos portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented

The initiative conceptualised and executed by Carat media urges consumers to support women during their early days of motherhood and builds awareness around products that help mothers during breastfeeding days