In an interview with BuzzInContent.com, the Composer of JetSynthesys Music Boutique says he thinks artists in the creative fraternity need to understand the importance of having a brand because it subsidises the cost and makes the whole arithmetic of the business better

The film is the story of a chase across the city's iconic landmarks. The film was shown first at Super Bowl LIII on February 3

The film under the ‘Myntra Unforgettables' series highlights how a young Niranjana Parte and her entire village pursue their passion for football with help from an NGO

The detergent brand has been using the power of storytelling in its purpose-driven content strategy since 2015 in its campaign that fights gender inequality. In this phase of the campaign, the brand wants mothers to raise a whole new generation of sons who know how to #ShareTheLoad. Because when the sons of today become husbands of tomorrow, they should be equipped to share the load

Targeting millennials, the rap video captures moments of fun, friendship, nostalgia and warmth experienced during train journeys

For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty

The second edition features stories of three new characters chosen to best explain some of the most evolved concepts of investments. The campaign is conceptualised and executed by Mirum India

Culture Machine's channel Being Indian has produced a video titled ‘Every Student In A Coaching Class' for the Bangalore-based online learning platform

The paper brand launched #SwitchToPaper campaign, which was backed heavily by influencers. The brand also launched the website, www.switchtopaper.com, which saw over 70,000 unique visitors over the course of the campaign

The creative strategy of the three-phased branded content drive was to inspire users to define their relationship with Hyundai through their personal, genuine stories that unfolded during the 20-year journey of Hyundai in India

Dingra talks about the importance of having a long-term relationship between the agencies and the brands for content marketing purposes. He believes just like brands have budgets for media, they should also have specific budgets for content creation through the year

The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper, to showcase the different antics people indulge in when drunk, with the lyrics communicating the key message

The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes

As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week

Madhavi Irani, Chief Officer - Content, Nykaa, writes about Intelligent Content, a way of thinking through the way content is organised and managed

The anthem is the voice and character that refuses to conform to the stereotypes and ‘rules' imposed on girls and women in our society

As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing