The concert organised under the larger brand campaign #StayStrongMoms also generated massive engagement on Twitter with over 13 lakh impressions. According to Netbase, the engagement activity positively impacted the brand, which witnessed a whopping 18-point increase to 98% in its brand sentiment score

The #DisinfectToProtect campaign was launched with a film featuring prominent faces including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram, Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh and Genelia D'Souza, urging people to stay at home and relaying important messages to the audience

m/Six India handles the social and digital media mandate for India Gate Foods and Blush is Culture Machine's lifestyle content platform

The campaign spreads hope, faith and love in its musical initiative against the coronavirus

MG India has tied up with Big FM as radio partner for the song's release and amplification

21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

Good News Bulletin has positive news from across the world and the poems are recited by poet and filmmaker Vineet ‘Panchhi'

Since its inception, SIT has been fulfilling youngsters' desire for light-hearted new-age content around relationship banters. Purely launched for the love of content creation, couple Mohit Hussein and Chhavi Mittal little knew that the platform would attract brands in less than a year. In an interaction with BuzzInContent, they discuss the platform's five-year journey and their point of view on branded content

Jatin Modi, Founder and CEO at B2B digital marketing agency FrogIdeas, talks to BuzzInContent about the changing dynamics of B2B content marketing during the Covid-19 crisis. He highlights the difference between B2B and B2C content marketing and emphasises the growing need of employee advocacy in the marketing industry

Bhanja, CEO, Consumer Products, Pidilite Industries, tells BuzzInContent.com how the brand is always on the lookout for collaborations to create meaningful content. He explains why any content strategy has to be closely knitted to the brand's strategy and strongly anchored in the business with community owners and champions to remain relevant

Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

The series aims to make viewers recognise many deep-rooted beliefs and biases one may suffer from while taking a decision of any kind—be it shopping choices, complex relationship issues or investment decisions

The anthem is conceptualised by Big Bang Music and Kwan along with upGrad to drive the productive habit of learning from home during the quarantine

Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

The brand links the video with the brand message of #SavourThePause when everyone's life has been paused during the unprecedented times like these

BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience

The campaign was launched digitally by Chef Ranveer along with his son through a live session titled #KidsKitchenWithRanveerBrar on user-generated content platform Momspresso Hindi's Facebook page

Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact