The etailer will open the sale with a 90-minute long live celebratory music concert conceptualized by IPG Mediabrands agency Interactive Avenues and Sony Music India

Memes are being used purely in the form of television commercials using celebrities. But the format making its way to TV is expected to open up opportunities for content marketers

Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing

Conceptualised and executed by Propaganda India, the content initiative #GiveABeat had heartbeats of people and children diagnosed with congenital heart disease that were recorded and used as the percussive element to compose a song

Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency

Adhering to the brand's #NourishYourDreams propositioning, Mirza echoes the notion of many other mothers like her, who believe that a child should be free to choose his/her own path

The video shows the commitment of Manish Rawat and Sweth Nisha, irrespective of challenges they face. The video is aimed at inspiring viewers to be free and explore personal interests

Through a short film, the brand portrays the essence of every individual involved in the tourism sector eagerly waiting to welcome their guests

In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital

In an endeavour facilitated by Mindshare, the two legends were back to bond after 22 years, and melt their differences over a cup of Brooke Bond Red Label tea, which was broadcast live on Star Sports on September 19, 2018, during the India-Pakistan Asia Cup match

The content initiative by the online food ordering and delivery platform will see celebrity chef Saransh Goila hosting candid chats with eight exclusive restaurant partners

Influencer tie-up and textual content have been at the core of Clovia's content marketing strategy since inception. The company, however, is shifting focus to creating more video content and is launching short ‘how to do' user-generated films

The documentary titled ‘The Morris Garages Story' will be premiered on September 24 on Discovery Channel. It is a part of the company's brand building and consumer awareness initiatives ahead of next year's launch

Adhering to the brand's purpose-driven communication, Brooke Bond Red Label has launched #ShreeGaneshApnepanKa, a campaign to celebrate the spirit of togetherness. It encourages everyone to open their minds and break the shackles of their notions to come together

The challenge is to shoot a video holding plank for only 36 seconds and upload it with #36SecPlankChallenge on any social media platform. For every hashtag, the company will contribute monetarily to Hrudaya Cure A Little Heart Foundation, an organisation dedicated to curing heart disorder of disadvantaged children

The Indian content collaborations are among 50 Asia Pacific deals. Prominent Indian names include Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz

The jeans brand will also host live sessions with this season's women changemakers Jwala Gutta and Aditi Singh Sharma on September 25 and 27

Mayur Sethi, Partner & COO, WittyFeed, shares how to choose a platform wisely, create a content keeping the audience in mind and craft a masterpiece that outshines the rest – organically