The male-grooming podcast exclusively streaming on Zee5 will feature the two Bollywood actors in a free-spirited chat around male grooming trends, tips and hacks in India

As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue

The online delivery app has partnered with Zee5's upcoming movie ‘Helmet' and AtlBalaji's web series ‘Cartel' to promote its ultra-fast grocery delivery offering within 19 minutes

The collaboration with Colgate is a part of Zee5's influencer-led, content marketing tool Ampli5

The campaign features several TV female leads – such as Shweta Tiwari from ‘Main Hoon Aparajita', Aishwarya Khare from ‘Bhagya Lakshmi', Aditi Sharma from ‘Rab Se Hai Dua', Ashi Singh from ‘Meet' and Twinkle Vasisth from ‘Kundali Bhagya'

The campaign was executed by Pollen, an influencer marketing agency under Zoo media

Murdia was earlier serving as the Vice-President of Marketing at Zeel

During Durgotsav, the platform will stream pujo special shows and movies every Friday this October along with TV shows like Mithai, Amader Ei Poth Jodi na Sesh Hoy, Aparajita Apu, Dadagiri (Season 9) and Uma

The virtual show will be hosted by Karan Wahi, who will get celebrities to dish out their health and fitness secrets and routines through some fun and games

Brands will be able to evaluate what type of content works best for them; images or video, short-form or long-form, listicle or standard editorial and much more

The six-episode series designed by Zee Brand Works will be aired on Zee TV, Zee Zest and Zee5

The campaign has been conceptualized and produced by Zee5 India

The show will weave conversations on the coming together of the Indian cinema from December 19, 8:30 pm, on Zee Café. The property will also air on the same day at 11 pm on &Pictures and stream on Zee5

Aajker Annapurna returns to rekindle the culinary passion and entrepreneurial aspirations of women in West Bengal

Even though YouTube is the largest AVOD platform and the second-largest search engine in the world, most brands, especially premium brands, now want to explore putting out branded content on premium OTT platforms like Netflix, Amazon Prime Video, etc, according to TVF President Vijay Koshy

According to experts, the gestation period of fictional shows and web originals adds complexity to brand integrations at scale. However, non-fiction shows are more topical in nature enabling OTT platforms to onboard a variety of advertisers for brand integrations in a single reality show

Recently, the OTT landscape has witnessed growth in branded content. For this story, BuzzInContent.com spoke to leading Indian OTTs to understand how receptive is their audience to the same

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy